As the fashion industry continues to captivate us with its ever-evolving trends and innovations, let’s take a closer look at the 20 hottest brands that are making headlines in the second quarter of 2023. From groundbreaking collections to celebrity collaborations, these brands are redefining the fashion landscape with their creativity and ingenuity.
1. Loewe
Loewe kicked off Q2 with a splash, releasing the much-awaited Paula’s Ibiza 2023 collection. The brand also made a mark in the art world by presenting the prestigious 2023 Loewe Foundation Craft Prize in New York. Notably, Beyoncé’s Renaissance world tour featured custom looks exclusively designed by Loewe.
2. Prada
Prada made waves during the Milan Salone des Mobile with the Prada Frames Symposium, showcasing their continuous fusion of fashion and art. The brand also unveiled the 9th iteration of Prada Mode in Tokyo, a testament to their dedication to immersive experiences. Their Prada Galleria campaign, starring the talented Scarlett Johansson, has captivated fashion enthusiasts worldwide.
3. Versace
Versace showcased its enduring allure with the launch of Versace Icons and the sensational Versace La Vacanza, co-designed in collaboration with the incredible Dua Lipa. Setting records in the industry, the brand achieved double-digit revenue growth in fiscal 2023, solidifying its position among fashion powerhouses.
4. Miu Miu
Miu Miu celebrated remarkable success in Q2 with double-digit growth across all product categories. Their event with the charming Sydney Sweeney at the Cannes Film Festival garnered immense attention. Moreover, the release of the captivating Arcadie bag campaign featuring supermodel Gigi Hadid added to their momentum.
5. Bottega Veneta
Bottega Veneta continued to redefine luxury with the announcement of BTS’ RM as their first-ever brand ambassador. The release of the Fanzine dedicated to fashion icon Kate Moss was a visual delight. The brand also supported the launch of Air Afrique magazine, showcasing their commitment to fostering artistic collaborations.
6. Valentino
Valentino experienced a remarkable 10% rise in annual sales, establishing its unwavering popularity among fashion enthusiasts. Their collaboration with actress Florence Pugh as the face of Valentino DI.VA added a touch of grace to their collections. The brand’s return to Milan Men’s Fashion Week with a dedicated menswear show was a highlight of the quarter.
7. Saint Laurent
Saint Laurent expanded its creative horizons, launching a production company and premiering its first film at the prestigious Cannes Film Festival. Additionally, the brand unveiled its first-ever line of fine jewelry, adding an exquisite touch to their already alluring collections. Their SS24 menswear collection showcased in Berlin further reinforced their position as an industry leader.
8. Moncler
Moncler embraced summer in style with the launch of its first-ever global summer campaign. The brand’s strong double-digit growth in Q1 indicated its widespread popularity. The Moncler x FRGMT Genius collection featuring Hwang Minh-yun made waves, showcasing their commitment to pushing creative boundaries.
9. Gucci
Gucci maintained its reign as one of the most influential fashion houses, generating a remarkable €2,616 million in revenue in Q1. Their Vault Summer collection, in collaboration with eight labels, showcased their flair for innovative collaborations. The Gucci Bamboo 1947 campaign starring the stunning Liu Wen was nothing short of captivating.
10. Dior
Dior enchanted the fashion world with a magnificent Cruise show in Mexico, a true celebration of their creative vision. The publication of a new book chronicling the Raf Simons years provided insight into their illustrious history. At the Cannes Film Festival, Dior dressed the likes of Natalie Portman and Jennifer Lawrence, exuding elegance and grace.
11. Louis Vuitton
Louis Vuitton made headlines by appointing the talented Zendaya as their newest brand ambassador. The brand’s artistic flair shone bright with the unveiling of Pharrell Williams’ first menswear campaign, featuring none other than the iconic Rihanna. As a celebration of creativity and style, Pharrell Williams’ debut collection took center stage in the fashion capital, Paris.
12. Dolce & Gabbana
Dolce & Gabbana expanded its global influence by naming NCT member Doyoung as the first ambassador for Korea and Japan, captivating fans across Asia. The brand’s collaboration with Spanish influencer Pelayo Díaz resulted in a stunning capsule collection. In a true artistic feat, the Maiolica collection, shot by the renowned Steven Meisel, showcased Dolce & Gabbana’s deep appreciation for aesthetics.
13. Diesel
Diesel made a bold statement with its unique collaboration with Durex, embracing creativity and playfulness. The Resort 2024 collection presentation was a vibrant display of contemporary fashion. Partnering with the Tom of Finland Foundation, Diesel’s Pride capsule beautifully championed inclusivity and acceptance.
14. Burberry
Burberry ventured into the world of ballet by announcing that Daniel Lee would create exquisite costumes for the Royal Ballet, merging fashion with the art of dance. The publication of a book celebrating British heritage paid homage to the brand’s storied legacy. Additionally, Burberry’s specially designed scarf for King Charles’ coronation added a touch of regal elegance to the event.
15. Jacquemus
Jacquemus made waves with a viral marketing campaign for the iconic Le Bambino bags, captivating fashion enthusiasts across social media platforms. The brand’s exquisite designs graced the red carpet as they dressed the sensational Bad Bunny at the Met Gala. The enchanting SS24 show held at the opulent Versailles further solidified Jacquemus’ position as a fashion force to be reckoned with.
16. Balenciaga
Balenciaga continued to push boundaries by inviting four fast-emerging designers to the Met Gala, showcasing their commitment to supporting young talent. Their creations adorned prominent personalities like Michelle Yeoh, Isabelle Huppert, and Alton Mason at the esteemed Cannes Film Festival. The presentation of the Resort 2024 collection was nothing short of extraordinary.
@Skims
17. Skims
Skims, renowned for its inclusive approach, expanded into bridal wear, providing a diverse and beautiful collection for brides of all backgrounds. The opening of the brand’s first-ever UK pop-up store in Selfridges marked a significant milestone in its global growth. Anticipation mounted as Skims revealed plans to open its first flagship store in 2024, hinting at exciting innovations ahead.
18. Nike
Nike ventured into the metaverse with the release of its first big collection of virtual goods on .Swoosh, demonstrating their innovative approach to fashion and technology. The brand’s collaboration with Jacquemus on the new J Force 1 collection was a seamless fusion of sport and style. Nike’s launch of Airphoria, a metaverse gaming experience, provided a unique and immersive interaction with their iconic brand.
19. Fendi
Fendi dazzled fashion enthusiasts with the release of the Fendi x Marc Jacobs capsule collection, a delightful fusion of creative minds. Paying homage to the legendary Karl Lagerfeld, Fendi’s participation in the Met Gala was a heartfelt tribute to the iconic designer. The brand’s appointment of Nicholas Galitzine as the first global menswear ambassador added a touch of sophistication to their menswear collections.
20. JW Anderson
JW Anderson continued to captivate with the release of the SS23 collection in collaboration with Uniqlo, making stylish designs accessible to a broader audience. The launch of the “Studs” collection for Pride showcased the brand’s celebration of diversity and individuality. Opening its first flagship store in Milan, JW Anderson solidified its position as a creative force in the fashion world.
The second quarter of 2023 has been an exhilarating ride in the world of fashion, where creativity, art, and innovation continue to redefine boundaries. These 20 hottest brands have left an indelible mark, inspiring fashion enthusiasts globally and setting the stage for exciting trends and novelties to come.
