Michael Kors iconic Runway watch returns as an innovative smartwatch

 

The Michael Kors Access collection continues to grow with its newest addition, the Runway Access Smartwatch, which features the latest Wear OS capabilities: heart-rate tracking, swimproof functionality, payment technology, untethered GPS and more.

Michael Kors announced the return of its iconic Runway watch as an innovative smartwatch. In the next evolution of wearable technology, the Runway smartwatch offers a new highly personalized experience with heart-rate tracking, swimproof functionality, payment methods, untethered GPS and more. In addition to the three classic stainless steel platings, the brand is also introducing its first ever silicone-strap styles within the group—perfect for the customer who wants a smartwatch that transitions from a workout to a night out with ease.

Powered with Wear OS by Google and the Qualcomm Snapdragon Wear 2100 SoC, the new Michael Kors Access Runway touchscreen smartwatch is compatible with both iPhone and Android phones.

The Runway smartwatch features new digital dial designs that connect to and visually show your heart rate, making it easy to measure and track. Additionally, updates to the My Social app – a feature that allows users to showcase their Facebook and Instagram photos right on their watch dials – will allow you to customize your social photo dials with Michael Kors-themed stickers.

“I’m excited about adding our signature Runway style to our already exceptional lineup of smartwatches made in collaboration with Google to feature the latest wearable technology and the Google Assistant,” says John D. Idol, Chairman and CEO of Michael Kors. “With the new features and benefits, Michael Kors Access smartwatches ensure that our customers can now be more connected than ever before.”

“The last two generations of the MICHAEL KORS ACCESS collection have allowed users globally to express their personal style while staying in touch with the world around them,” said Miles Barr, Director of Engineering for Wear OS by Google. “We’re thrilled to partner again on the new Runway smartwatch and support Michael Kors’ ongoing innovation in the wearables space.”

Heart Rate Tracking feature automatically tracks your heart rate across multiple types of workouts using Google Fit or third-party apps (Tic Health available in China). The “Swimproof Functionality” allows users to shower and swim (up to 3 ATM) seamlessly and track swim workouts through third-party apps (Mobvoi Store available in China; Google Play Store available in select countries). Make purchases via your NFC-enabled smartwatch using Google Pay and ask the Google Assistant to help you manage daily tasks, get answers on the go and more. Untethered GPS feature allows your to leave your phone at home when going for a walk, hike, ride, or run with built-in GPS that records the distance right on your smartwatch.