Fragrances of the year and media campaign of the year: FiFi Awards top ten finalists
In May, The US Fragrance Foundation organizes the annual “FiFi” Awards Ceremonies. The American “FiFi” Award was conceived in 1973 by then President, Annette Green, to acknowledge and honor the creativity of the fragrance industry. In 1993, the first annual European “FiFi” was awarded.
“Every year we look forward to receiving all the submissions and take great joy in seeing the stunning array of fragrances, fabulous packaging, exciting media campaigns and ingenious technology that goes into each creation, and wondering, along with everyone else, who will win
what!” said Mary Ellen Lapsansky, Vice President of the Foundation.
From these Top Ten, five finalists will be announced live on April 27th in the Grand Ballroom of The Mandarin Oriental at The FiFi Finalists Breakfast in the following categories:
Fragrance of the Year (All Distribution Categories)
Fragrance Hall of Fame
Best Packaging, Women’s Luxe
Best Packaging, Men’s Luxe
Best Packaging, Women’s Broad Appeal
Best Packaging, Men’s Broad Appeal
Women’s Media Campaign
Men’s Media Campaign
Bath and Body Line.
Interior Scent Collection
Perfume Extraordinaire
Finalists for “Editorial Excellence in Fragrance Coverage” will also be announced and the winners presented with a FiFi Award at the breakfast in the following categories:
Women’s Scent Feature.
Women’s Scent Bite.
Men’s Scent Feature.
Digital Publications (Blogs/E-zines)
The Top Three Finalists in the “Technological Breakthrough of the Year” category will be announced and the winners presented with a FiFi Award during the closing ceremony of The World Perfumery Congress in the following three sub-categories:
Fragrance Ingredients, Creation, & Testing
Packaging, Technology, & Delivery Systems
Information Technology
Browse the past winners on pinterest:
Here are some of the 2012 Top Ten FiFi Finalists:
FRAGRANCE OF THE YEAR
LUXE WOMEN
Angel Eau de Toilette by Thierry Mugler – Clarins Fragrance Group
Beyoncé Pulse – Coty Inc.
Bottega Veneta – Coty Prestige
Elie Saab Le Parfum – Beauté Prestige International
Fan di Fendi – LVMH Fragrance Brands
Gucci Guilty Intense – P&G Prestige
Prada Candy Eau de Parfum Spray – PUIG USA
Someday by Justin Bieber – Give Back Brands, LLC
Tom Ford Violet Blonde – Tom Ford Beauty
Wonderstruck Taylor Swift – Elizabeth Arden
LUXE MEN
A*MEN Pure Havane by Thierry Mugler – Clarins Fragrance Group
Armani Code Sport – Giorgio Armani Beauty
Eau de Lacoste L.12.12 Collection: Blanc, Bleu, Verte – P& G Prestige
Gucci Guilty Pour Homme – P&G Prestige
Guess Seductive Homme – Coty Inc.
John Varvatos ★ U.S.A. – Elizabeth Arden
Juniper Sling – Penhaligon’s Inc.
L’Homme Libre – Yves Saint Laurent
Original Penguin – Falic Fashion Group
Un Jardin Sur Le Toit – Hermès – Beauté Prestige International
NOUVEAU NICHE WOMEN
Armani Privé la femme bleue – Giorgio Armani Beauty
Dahlia Noir – Parfums Givenchy
Dior Addict to Life – Parfums Christian Dior
Dolce & Gabbana The Velvet Collection:
Velvet Vetiver/Wood/Love/Patchouli/Sublime/Desire – P&G Prestige
Jersey – Chanel
live in love – Oscar de la Renta
Madison Square Park – Bond No. 9 New York
Maison Martin Margiela (untitled) – L’Oréal
Sweet Redemption, The end – by Kilian
Tom Ford Jasmin Rouge – Private Blend – Tom Ford Beauty
NOUVEAU NICHE MEN
34 boulevard Saint Germain – diptyque
Andy Warhol – Bond No. 9 New York
Boss The Collection: Cotton & Verbena, Silk & Jasmine,
Wool & Musk, Velvet & Amber, Cashmere & Patchouli – P&G Prestige
Incense Oud – by Kilian
L’Homme Cologne Gingembre – Yves Saint Laurent
New York Amber – Bond No. 9 New York
New York Oud – Bond No. 9 New York
Sweet Redemption, The end – by Kilian
Tom Ford Jasmin Rouge – Private Blend – Tom Ford Beauty
YUZU – Caron
BROAD APPEAL WOMEN
Christina Aguilera Royal Desire – P&G Prestige
curve appeal for women – Elizabeth Arden
Heidi Klum Shine – Coty Inc.
Moment de Bonheur Yves Rocher – Yves Rocher North America, Inc.
Outspoken Intense by Fergie EDP – Avon Products, Inc.
Samba Sport Woman – The Perfumer’s Workshop International, Ltd.
SPECIALTY BRAND WOMEN
Anthropologie 1922 Lily Sanguine Eau de Parfum – Inter Parfums USA
Banana Republic Wildbloom Eau de Parfum – Inter Parfums USA
BBW Signature Collection Carried Away – Bath & Body Works
BBW Signature Collection Paris Amour – Bath & Body Works
bebe Gold Eau de Parfum – Inter Parfums USA
Lane Bryant Cacique Eau de Parfum – Inter Parfums USA
Lily – Crabtree & Evelyn
Victoria’s Secret Angel – Victoria’s Secret Beauty
BEST PACKAGING OF THE YEAR
LUXE WOMEN
Angel Eau de Toilette by Thierry Mugler – Clarins Fragrance Group
Armani/Privé la femme bleue – Giorgio Armani Beauty
Betsey Johnson Too Too Eau de Parfum – Inter Parfums USA
Beyoncé Pulse – Coty Inc.
Daisy Marc Jacobs – Eau So Fresh – Coty Prestige
Elie Saab Le Parfum – Beauté Prestige International
Fan di Fendi – LVMH Fragrance Brands
Madison Square Park – Bond No. 9 New York
Maison Martin Margiela (untitled) – L’Oréal
Prada Candy Eau de Parfum Spray – PUIG USA
Sweet Redemption,The end – by Kilian
Wonderstruck Taylor Swift – Elizabeth Arden
LUXE MEN
34 boulevard Saint Germain – diptyque
Armani Code Sport – Giorgio Armani Beauty
Boss The Collection: Cotton & Verbena, Silk & Jasmine,
Wool & Musk, Velvet & Amber, Cashmere & Patchouli – P&G Prestige
Eau de Lacoste L.12.12 Collection: Blanc, Bleu, Verte – P&G Prestige
Gucci Guilty Pour Homme – P&G Prestige
Guess Seductive Homme – Coty Inc.
Incense Oud – by Kilian
John Varvatos ★ U.S.A. – Elizabeth Arden
Original Penguin – Falic Fashion Group
Sweet Redemption, The end – by Kilian
MEDIA CAMPAIGN OF THE YEAR – WOMEN
Angel by Thierry Mugler – Clarins Fragrance Group
Beyoncé Pulse – Coty Inc.
Burberry Body – Interparfums Luxury Brands
Coach Poppy Flower – Coach Beauty
Coco Mademoiselle – Chanel
Daisy Marc Jacobs – Coty Prestige
J’adore – Parfums Christian Dior
Ralph Lauren Romance – Ralph Lauren Fragrances, L’Oréal USA
Victoria’s Secret Angel – Victoria’s Secret Beauty
Wonderstruck Taylor Swift – Elizabeth Arden
MEDIA CAMPAIGN OF THE YEAR – MEN
A*MEN by Thierry Mugler – Clarins Fragrance Group
Armani Code Sport – Giorgio Armani Beauty
ck one shock for him – Coty Prestige
Eau de Lacoste L.12.12 – P&G Prestige
Gucci Guilty Pour Homme – P&G Prestige
Guess Seductive Homme – Coty Inc.
John Varvatos ★ U.S.A. – Elizabeth Arden
Original Penguin – Falic Fashion Group
Zipped Premier – The Perfumer’s Workshop International Ltd.
Zipped Soho Noir – The Perfumer’s Workshop International Ltd.
BATH & BODY LINE OF THE YEAR
Acqua di Gioia – Giorgio Armani Beauty
BBW Aromatherapy Sleep Night Time Tea – Bath & Body Works
BBW Signature Collection Paris Amour – Bath & Body Works
Caciquebody – Lane Bryant Cacique/Inter Parfums USA
Cartier Baiser Volé – Cartier Parfums
Crabtree & Evelyn Pomegranate, Argan & Grapeseed – Crabtree & Evelyn
Elie Saab Le Parfum Bath & Body Line – Beauté Prestige International
Maison Martin Margiela (untitled) – L’Oréal
Ojon Full Moisture Collection – Ojon
ULTA Bath & Body Care – ULTA Beauty
INTERIOR SCENT COLLECTION OF THE YEAR
34 boulevard Saint Germain – diptyque
Crabtree & Evelyn Pomegranate Grove – Crabtree & Evelyn
Juliska Candles – Nest Fragrances
Madison Square Park – Laurice & Co., Bond No. 9 New York
Niquea D Candles – Nest Fragrances
Papyrus Scented Candles – Nest Fragrances
Sir Elton John’s Holiday by Nest Fragrances – Nest Fragrances
Slaktin & Co – Island Resort Collection – Bath & Body Works
Slaktin & Co – Marshmallow Fireside – Bath & Body Works
Slaktin & Co – Winter Nights Collection – Bath & Body Works
West Elm Scented Candlepot – Nest Fragrances.
