JLo Beauty: Jennifer Lopez launches high-performance skincare collection

 

 

 

Like Jennifer herself, JLo Beauty is a force with powerhouse ingredients in rare combinations.

Jennifer Lopez JLo Beauty is a luxurious skincare collection infused with the expertise and experience of the ageless beauty and developed by Ascendant Beauty LLC, a joint venture between Guthy-Renker and BRX GR LLC.

Conceived by Jennifer Lopez, grounded in science, the eight-piece skincare collection reflects two years of product development and over 100 reformulations — until the result was finally worthy of her name. Starring Jennifer’s favorite glow serum and wonder cream, JLo Beauty improves the look and feel of skin — uncovering ageless beauty and limitless glow.

It all stems from Jennifer’s long-time beauty philosophy based on The Five S’s: sleep, sunscreen, serum, supplements and sano. Inspired by the Spanish phrase, vivir sano, Jennifer has always committed to living a healthy, sane life. While Jennifer can’t bottle sleep or sano, her approach to life has informed an edited line-up of multitasking formulas that make self-care more simple — and a sensorial experience that serves as a daily reminder that beauty is an inside job.

“I want people to know that this is deeply meaningful for me, that it’s personal. Now I want to share what I’ve learned with people everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it’s pretty simple.” — Jennifer Lopez, Founder, JLo Beauty.

For her hero ingredient, Jennifer was inspired by an old family secret—olive oil—but challenged her formulators to create something new, innovative, and groundbreaking. Enter the proprietary JLo Beauty Olive Complex: a 4-part olive blend of squalane, fermented oil, extra virgin oil and leaf extract that delivers antioxidant protection, and is clinically shown to deliver all-day moisturization and that star glow.

The JLo Beauty collection features eight luxury formulas: a gel cream cleanser ($38), a multitasking serum ($79), a multitasking mask ($18; $48 for three), a nonstop wonder cream, a broad spectrum SPF30 mousturizer ($54), a fierce eye cream ($48), a instant complexion booster ($39), a skin-nutritious dietary supplement.