Ferrari Unveils Practical Gift Paired With Maranello’s Daytona SP3 Car

A practical gift that a friend, a Ferrari fan, a graduate or colleague will be able to use as inspiration.

Rather like the Ferrari Daytona SP3 that inspires it, the design of the writing instrument aims to be a piece of design art.

While a writing instrument has a completely different function and construction to a sports car, Ferrari design aim was to create a writing instrument that perfectly aligned with the philosophy and design language of the Prancing Horse.

The second collaboration between Ferrari and German manufacturer of luxury goods Montblanc sees the Daytona SP3 provide the inspiration for new ultra-luxury gifts for Ferrari owners and sports car enthusiasts.

The second in the company’s partnership with Ferrari, the writing piece takes inspiration from the stunning lines of Maranello’s Daytona SP3 car, pairing it with the German brand’s legendary craftsmanship.

Named the Montblanc Ferrari Stilema SP3 Limited Edition 599, the luxury writing instrument was co-created under the watch of Ferrari’s design department headed by Flavio Manzoni, the man responsible for the creation of cars like the F8 Tributo, the 296 GTB and the new 499P Hypercar.

And rather like the unmistakeable lines of the Ferrari Daytona SP3, the Stilema SP3 Pen aims to redefine what the shape of a writing instrument should entail.

“Together with Flavio, we have defined a new family of writing instruments that seamlessly merge both Ferrari and Montblanc identities, pushing boundaries of design and innovation within our respective industries,” – Nicolas Baretzki, Montblanc CEO.

The Stilema SP3 is manufactured using titanium for the cap and barrel paired with a solid white gold nib – and that manufacturing process is entirely done by hand over some 30 different steps. A unique ink-filling mechanism is revealed by pulling back a Ferrari-red semi-transparent blade, readying the instrument for use almost like putting fuel into a sportscar.

Engraved with the letters “SP3” on the nib the Stilema SP3 Limited Edition 599 also features the iconic Ferrari Prancing Horse on its cap along with the famous Montblanc emblem fashioned from the same solid white gold.

Flavio Manzoni was delighted by the challenge of creating such an instrument, saying: “It was a fascinating design challenge to translate the proportions and fluidity of the Daytona SP3, ideally contoured for dynamic performance and incredible speeds, to a writing instrument without sacrificing on the quality of the writing experience.

“Our focus was not only on fluidity of the form but also of function, emphasizing the exceptional sensation of holding a high-calibre instrument. Not only is the ink fluid, but the Stilema Sp3 supports the rapid movements of the hand as it writes, allowing thoughts to flow unimpeded.”

THE TESTA ROSSA AWARDS 2022 EDITION: Another stellar year for Ferrari dealers around the globe resulted in some delighted recipients of the prestigious awards at Maranello

Last week, Ferrari announced The Testa Rossa Awards 2022 Edition.

For the past six years, the Testa Rossa Awards have recognised excellence within Ferrari dealerships – rewarding those people who go the extra mile to provide customers with the experience they expect when purchasing the finest cars in the world.

This past year was no exception as 60 finalists from all over the world came to Maranello to compete in the final phase of this global challenge and accepted their prizes for their performance in categories including Sales, After Sales and Marketing.

The Ferrari Academy allows the 5 winners to keep their official trophies for a year at a time, until they are returned ready for the next year’s winners to claim their prize. They also received replica scale models of the trophies which are theirs to keep permanently, with a plate displaying their name, the category they were victorious in and the dealership they work at.

After the worldwide pandemic caused previous ceremonies to be held remotely, it was a welcome return to Maranello for the awards and for the ability to present the prizes in person to the happy recipients.

The finalists for each of the 11 Regions, from 21 Markets, were chosen from thousands of contenders and came from countries as far afield as Australia and the USA, illustrating just how global the awards now are in their reach.

This year’s top winners for each category were as follows:

• Top Technician – Daniel Dawson – JCT600 Leeds – United Kingdom.
• Top Service Manager – David Watterson – Ferrari of Central Florida Inc. – USA
• Top After Sales Ambassador – Nicolò Gussoni – Loris Kessel Auto SA – Switzerland
• Top Marketing Executive – Milo Dokmanovic – Ferrari Sydney – Australia
• Top Sales Executive – Julian Sion – Maranello Motors GmbH – Germany.
  

  @Montblanc Ferrari Stilema SP3 Limited Edition 599