Mercedes-Maybach EQS 680 SUV Is The First All-Electric Series Model Of The Tradition-Steeped Luxury Brand

World Premiere Of The New Mercedes-Maybach EQS SUV on two different stages.

Mercedes-Maybach announces the premiere of the new Mercedes-Maybach EQS 680 SUV on two different stages.

The Mercedes-Maybach brand has always stood for state-of-the-art technology, handcrafted precision and exclusivity. It is considered a pioneer in defining luxury, style and status. Mercedes-Maybach is a legend that is constantly reinventing itself. In 1921, Wilhelm and Karl Maybach began building cars with the goal of creating “the very best of the very best”. It is this claim that has been defining the unique aura of Mercedes‑Maybach for 100 years now.

The Mercedes-Maybach EQS 680 SUV sets new standards in the age of electromobility.

It is based on the technology of the EQS SUV from Mercedes-EQ and combines this with the exclusivity of the Maybach brand to deliver an absolutely top-class electric driving experience. Parallel to the live show in Shanghai, the film of the digital world premiere will be presented to the public and multipliers on the Mercedes me media platform and Mercedes-Benz’s many YouTube, LinkedIn and Twitter channels.

The Concept Mercedes-Maybach EQS represents the transformation into a more progressive, all-electric future.

In September 2021, Mercedes-Maybach announced it is expanding its product portfolio with a luxurious all-electric SUV based on the modular architecture for luxury- and executive-class electric vehicles.

The SUV concept vehicle is based on the modular architecture for luxury- and executive-class electric vehicles from Mercedes-Benz and takes the exclusivity of Maybach into a locally emission-free future. The near-production one-off shows identifying features that are characteristic of Maybach – such as the elaborate two-tone paint finish – but with its innovative drive technology, also takes a step towards a significantly more progressive way of presenting the brand.

In the interior, the rear becomes a comfortable place to work or rest thanks to Executive seats and the Chauffeur Package. Added to this are exclusive details such as the new door panels, the armrests of which are designed like high-quality sideboards. There are also trim elements in white piano lacquer and materials in deep-sea blue, which create a feel-good atmosphere on board as if on an elegant yacht.

Maybach customers are looking for something special, and the aim here is to exceed their expectations with the highest standards of exclusivity and individuality, elegant design and consummate craftsmanship as well as state-of-the-art technology. Because customers in the core markets of China, South Korea, the U.S. and Germany are becoming younger on average, the definition of luxury is also changing.