Magnificence Never Ends: Cross-pollination, Eclecticism and Syncretism Infuse the New Bulgari Mediterranea

Bulgari presents Mediterranea collection, a journey through history, culture and beauty.

Bulgari‘s unveiling of the Mediterranea collection in Venice marks a significant event in the world of high jewelry and haute horlogerie. The choice of Venice as the backdrop for this annual brand event holds great symbolism, as the city itself represents a luxury hub and a timeless inspiration. Venice has long been recognized as a guardian of Byzantine culture, a melting pot of diverse influences, and a place where different worlds converge.

The Mediterranea collection reflects Bulgari’s audacious creativity and exceptional craftsmanship. It serves as a kaleidoscope of unprecedented jewelry creations, drawing inspiration from the rich history, culture, and beauty of the Mediterranean Sea. This region, often referred to as the cradle of civilization, has served as an endless source of artistic and creative inspiration, showcasing various arts, traditions, and crafts.

The collection’s jewelry pieces embody the essence of the Mediterranean in all its forms. Lucia Silvestri, Bulgari Jewelry Creative Director, describes being in the Mediterranean region as an awakening of the senses and a profound source of inspiration. The architectural marvels, natural beauty, and diverse people of the region all contribute to the enchanting allure that pervades the collection. It is a celebration of the mingling of cultures and societies that have enriched each other over centuries, exemplifying the open-mindedness and hospitality rooted in Mediterranean history.

The journey of the Mediterranea collection begins in Rome, the eternal city and a perpetual source of inspiration for Bulgari. From there, it moves to Venice, a city where Mediterranean influences have converged throughout history, blending the Roman Byzantine Empire with the Roman Western Empire to create inclusive and unparalleled arts and architecture. Bulgari pays homage to its founder, Sotirio Bulgari, by presenting magnificent creations that embody the essence of the brand’s identity, characterized by audacious creativity and exceptional craftsmanship.

The exhibition held at the Palazzo Soranzo Van Axel is a testament to the splendor and richness of the collection. Each distinct world within the collection is associated with a specific color palette, seamlessly blending Eastern and Western cultures, Byzantine and Roman vibes, and incorporating references to North African spices and the sumptuous Baroque ambiance of southern Italy. This cross-pollination of influences creates a captivating blend of inspirations that captures the essence of the Mediterranean.

Bulgari has chosen various cities around the world to host its high jewelry and high-end watch collection launches. The brand carefully selects these locations to create an immersive and unforgettable experience for its audience. Some notable cities where Bulgari has organized these launches include Rome, Paris, Shanghai, Dubai.

Rome, Italy: As the birthplace of Bulgari, Rome holds immense significance for the brand. The eternal city serves as a constant source of inspiration, and Bulgari often launches its collections here, paying homage to its rich heritage and Italian roots.

Paris, France: The fashion capital of the world, Paris, has also hosted Bulgari’s collection launches. The city’s iconic elegance and influence in the luxury industry provide a fitting backdrop for Bulgari’s exquisite creations.

Shanghai, China: Recognizing the importance of the Chinese market and its growing influence in the luxury industry, Bulgari has organized collection launches in Shanghai. This vibrant city allows Bulgari to connect with a discerning audience and cater to the preferences of the Asian market.

Dubai, United Arab Emirates: With its reputation as a luxury destination and its position as a global hub for high-end shopping, Dubai has become a favored location for Bulgari’s launches. The city’s opulence and cosmopolitan atmosphere align with Bulgari’s brand identity.