Setting the Standard: Patou and Fairly Made Redefine Transparency in Luxury Fashion.
@Patou
In a groundbreaking move towards sustainability and transparency, luxury brand Patou has become the first in its category to collaborate with green tech startup Fairly Made®. This visionary partnership marks a significant stride in the fashion industry’s quest for ethical practices, showcasing Patou’s commitment to setting new standards in the world of luxury.
Fairly Made, which has been working with LVMH luxury group since 2018 and is part of the Maison des Startups accelerator program at the Station F incubator, specializes in evaluating and scoring the entire sourcing and production chain of businesses against stringent traceability and recyclability criteria. As it aspires to become the global leader in traceability analysis, Fairly Made has played a vital role within LVMH’s sustainability initiatives.
Patou‘s dedication to sustainable production practices predates this collaboration with Fairly Made®. Since 2018, the brand has been steering the course of sustainability through its initiative, “The Patou Way.” This approach is meticulously designed to minimize the environmental impact of each collection, offering valuable insights for customers seeking information on traceability and sustainability to make informed choices.
The collaboration between Patou and Fairly Made® marks a pivotal moment as the startup evaluates a selection of 64 products in the Patou product line, aptly named “Les Essentiels.” These wardrobe staples, ranging from white tank tops and jeans to denim jackets and black pants, undergo rigorous scrutiny against traceability and recyclability benchmarks.
By embracing this initiative, Patou is not only redefining sustainability and transparency in luxury fashion but is also staying true to its heritage. The partnership with Fairly Made® positions Patou as one of the first luxury brands to provide customers with unprecedented insights into the production chain, empowering them to make choices aligned with their values.
As the fashion industry continues to evolve towards more responsible practices, Patou’s collaboration with Fairly Made® stands as a beacon of progress, a testament to the brand’s unwavering commitment to responsible luxury.
@Patou
