Cultural Chic: Maison Assouline Opens Doors in Saudi Arabia.
@Assouline in Riyadh
In November 2024, Assouline, the esteemed French luxury publisher, unveiled its first Middle Eastern flagship store in Riyadh’s Bujairi Terrace. This two-story boutique is more than a bookstore; it’s a cultural haven featuring a restaurant, a piano bar, and a curated selection of Assouline’s renowned publications, including rare first editions.
A Cultural Oasis in Riyadh
Maison Assouline Riyadh offers an immersive experience where visitors can explore the latest Assouline releases, discover unique library objects, and enjoy live music in the piano lounge. The thoughtfully designed space reflects Assouline’s commitment to blending luxury and culture, providing a refuge for those seeking style and the art of living.
@Assouline
Saudi Arabia’s Appetite for Luxury and Intellectual Sophistication
The opening of Maison Assouline in Riyadh aligns with Saudi Arabia’s burgeoning luxury market, which reached approximately $9.2 billion in 2023 and is projected to grow at a CAGR of 10.1%, reaching $22.5 billion by 2032. This growth is fueled by a young, affluent population with increasing disposable income and a growing appreciation for luxury products and experiences.
The Kingdom’s Vision 2030 initiative aims to diversify the economy beyond oil dependence, promoting sectors like tourism, arts, and culture. This strategic shift has cultivated a rising appetite for high-end lifestyle and intellectual sophistication, making Riyadh an ideal location for Assouline’s flagship store.
Assouline’s venture into Riyadh is a strategic move that acknowledges the region’s cultural renaissance and economic potential. By establishing a presence in Saudi Arabia, Assouline not only expands its global footprint but also contributes to the Kingdom’s cultural enrichment, offering a space where luxury meets intellect.
Maison Assouline’s flagship store in Riyadh’s Bujairi Terrace offers a curated selection of Assouline’s celebrated publications, including their latest releases and rare first editions of classic titles. The two-story boutique also features unique library objects and vintage pieces, providing a rich cultural experience for visitors.
Beyond its literary offerings, the store houses a zero-proof bar and a restaurant serving Mediterranean-inspired cuisine made with fresh, high-quality ingredients. The Piano Lounge enhances the ambiance with live music, creating an intimate and sophisticated setting.
The outdoor terrace provides panoramic views of the historic Diriyah district, allowing guests to enjoy the scenery while engaging with Assouline’s cultural offerings.
@Assouline
