The ski slopes have become just as much about high fashion as they are about high performance. Luxury brands are racing to create the ultimate fusion of technical skiwear and après-ski chic, but can they truly deliver on both? Enter Stella McCartney, a long-time sustainability champion, now carving fresh tracks with her newest skiwear collection in partnership with Adidas TERREX. But will it hold up in the snow, or is it more suited for the chalet?
Mikaela Shiffrin: The Next-Gen Ski Legend Leading the Charge
Few names in the world of skiing carry the same weight as Mikaela Shiffrin. The Olympic gold medalist and World Cup icon is the face of Adidas by Stella McCartney’s latest skiwear campaign, proving that sustainability and performance can co-exist. Powered by Adidas TERREX technology, this collection is designed to deliver warmth, comfort, and durability, all while giving recycled and renewable fibers a second life.
From waterproof, windproof outerwear to salopettes, snow boots, gloves, and ski goggles, the collection claims to balance high-performance sportswear with McCartney’s signature high-fashion aesthetics. But the question remains—will pro athletes embrace it as their go-to gear, or is it destined to be another stylish après-ski look for the elite?
photo: @Stella McCartney Sustainable Skiwear @adidas by @Stella McCartney x @TERREX skiwear collection
Sustainable Style or Just a Slope-Side Statement?
Sustainability is at the heart of Stella McCartney’s brand, and this collection is no different. The pieces are crafted with recycled materials, aligning with the brand’s ethos of conscious fashion. However, as the luxury skiwear market grows increasingly competitive, functionality is key. How will this collection compare to high-performance skiwear giants like Arc’teryx, Patagonia, or The North Face?
While McCartney’s eco-friendly approach is refreshing, die-hard skiers may wonder: does recycled fabric compromise insulation, breathability, or durability? The brand touts Adidas TERREX technology, but whether it can withstand the extreme conditions of professional skiing remains to be seen.
photo: @Stella McCartney Sustainable Skiwear @adidas by @Stella McCartney x @TERREX skiwear collection
A Stylish Transition to Après-Ski
If the slopes are McCartney’s testing ground, the chalet is where she truly shines. Alongside her technical skiwear, she’s unveiled a nostalgic, equine-inspired après-ski capsule collection that effortlessly blends hilltop aesthetics with equestrian influences.
From chunky Fair Isle jumpers to cozy scarves and beanies, the après-ski edit is crafted from 100% RWS-certified virgin wool, ensuring both warmth and ethical sourcing. Topped with the Stella McCartney logo patch, these pieces are designed to take wearers straight from the slopes to fireside cocktails in effortless luxury.
The Competition: Can Stella McCartney Keep Up?
Luxury skiwear has never been hotter, with major brands like Chanel, Moncler Grenoble, and Giorgio Armani upping their game in the market. Armani EA7’s sleek, high-tech jackets blend performance with Italian sophistication, while Chanel’s couture ski range continues to dominate the scene with ultra-chic silhouettes and logo-heavy designs.
Even Kim Kardashian’s Skims is getting in on the action, teaming up with The North Face to create a streamlined, minimalist skiwear collection. In such a crowded space, Stella McCartney’s sustainable offering is a breath of fresh air—but is it enough to outshine the competition?
Final Verdict: A Chic but Challenging Slope
Stella McCartney’s skiwear collection is undeniably stylish, consciously crafted, and celebrity-backed—a triple threat in the luxury market. However, its real test will be how well it performs against brands that have spent decades refining high-performance ski apparel.
For those seeking a fashionable, eco-friendly way to hit the slopes and après-ski parties, this collection is a dream. But for serious skiers tackling black diamond runs? The jury is still out.
One thing is for sure—this season, the mountains have never looked more fashionable.
