The RAMS sunbed designed by Victor Carrasco for Paola Lenti has been recognised by the German Design Awards within the category of Excellent Product Design in Gardening and Outdoor Living for 2016.
Victor Carrasco’s sun lounger design is inspired by the iconic industrial designer Dieter Rams who laid the foundations for refined contemporary design through his work with Braun. Rams’ unobtrusive approach and belief in “less but better” design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation.
With the Rams sun lounger Carrasco has endeavoured to create a landscape rather than simply a collection of outdoor furniture, one that expresses the functional and aesthetic appeal of the classic designer who continues to inspire the most innovative companies of today.
Dieter Rams introduced the idea of sustainable development. Accordingly he asked himself the question: is my design good design? The answer formed is now the celebrated ten principles:
1. Good design Is innovative
2. Good design Makes a product useful.
3. Good design Is aesthetic
4. Good design Makes a product understandable
5. Good design Is unobtrusive
6. Good design Is honest
7. Good design Is long-lasting
8. Good design Is thorough down to the last detail.
9. Good design Is environmentally friendly
10. Good design Is as little design as possible.
Rams sunbed follows the design principles established by its eponymous inspiration, a timeless and attractive design with unobtrusive innovations which is both honest and long-lasting.
The stackable structure is made from a rounded varnished aluminium profile held off the ground with steel legs clad in Teka hardwood. The polyester net seating can be covered with a choice of Paola Lenti signature exterior fabrics, a hidden mechanism allows for three reclining positions for the backrest. The sun lounger is available in three options; individual, double and twin face-to-face version.
Victor Carrasco is the founder of the Viccarbe contemporary furniture company, he also carries out commissions for some of the most prestigious international design manufacturers with which he has a special affinity such as Boffi, Living Divani, Vibia, Godiva and most especially for Paola Lenti with whom he shares a mutual sensibility.
