Kirsten Dunst and the Lion – Bulgari “painting” for Mon Jasmin Noir
Kirsten Dunst in the new advertising campaign for Mon Jasmin Noir Bulgari fragrance
Lions are an important element in the iconography of the Bulgari brand. Big cat growling accompany almost any new Bulgari product launch, including advertising images for the new Bulgari fragrance Mon Jasmin Noir. Actress Kirsten Dunst (Marie Antoinette, Eternal Sunshine of the Spotless Mind, Interview with the Vampire: The Vampire Chronicles, Spider-Man) poses nude at a bite distance from an imposing mature lion. It seems that the lion cubs from the Bulgari’s last year campaign with Julianne Moore were transformed into fierce male.
While some voices tell the lion from the Bulgari Mon Jasmin Noir advertising campaign is a taxidermy item, backstage photos show a real lion, tamed on the set of Villa Balbianello in the Lake Como region, Italy.
The new perfume (a flanker for Bulgari‘s 2008 fragrance) is a bright olfactory imprint based on flowers and on the idea of sensual and modern femininity with notes: lily of the valley, jasmine sambac, nougatine musk and woody essences.
The Bulgari Fragrance Ad Campaign photographed by famed creative duo Mert Alas & Marcus Piggott is inspired by the subject of Bulgari Mediterranean Eden: an imaginary place where the history, fantasy and dreams are combined. Mediterranean Eden is a paradise immersed in warm amber light that transforms the classical Italian garden dating from the sixteenth century in an almost an imaginary setting.
Given the previous Julianne Moore‘s nude campaign was banned in Venice (Venice mayor said that the image was inappropriate for exposure in San Marco Square), the romance pictures with Kirsten Dunst and the lion could have the same fate.