Alfa Romeo unveiled the “Alfa Romeo Classiche” heritage program, a specific set of services designed to protect and promote its history which is carried out in close cooperation with Stellantis’ Heritage Dept. The presentation took place on the occasion of the 39th edition of Auto e Moto d’Epoca, one of the most important vintage car and motorcycle events in Europe.
@Alfa Romeo Classiche heritage program
The Heritage program by Alfa Romeo includes two types of certificates and repair and restoration activities. In particular, the Certificate of Authenticity is issued directly by the brand’s top management, which is supported by the Heritage team and the main experts in Alfa Romeo history. A new, redesigned Heritage area will make its debut on the Alfa Romeo official website, where the brand will welcome all those passionate owners who wish to certify and restore their prized vehicles.
The 39th edition of “Auto e Moto d’Epoca”, one of the most important events in Europe for vintage car and motorcycle enthusiasts, was Alfa Romeo’s chance to present the “Alfa Romeo Classiche” Heritage program, a range of services with the precise aim of protecting and promoting the history of the iconic Italian brand.
For the first time in Stellantis, the brand’s top management is personally involved in all the activities that make up the whole range of its dedicated services. In fact, the certification committee is chaired by Alfa Romeo’s CEO and the Head of Heritage department, with the support of the Alfa Romeo Museum, the location of the production registers and all the technical documentation used by the committee to analyze the information on the examined cars.
“Alfa Romeo is going through a key phase in its history. The historical period we are going through is a genuine evolution. The brand’s future includes very ambitious goals aimed at redefining the concept of sportiness in the 21st century, while remaining faithful to its DNA. While planning for the future, our Heritage is always our main source of inspiration. For us, the Alfa Romeo Classiche Heritage program aims to enhance our historic automotive Heritage by certifying the authenticity of vintage Alfa Romeos and giving new life to marvelous examples that still captivate and excite car enthusiasts around the world.” – Jean Philippe Imparato – Alfa Romeo CEO
The Alfa Romeo Classiche Heritage program consists of the Certificate of Origin – which has been offered for Alfa Romeo cars since 2016 – together with the Certificate of Authenticity and the Restoration.
The Top management of the brand personally chairs and intervenes in the committee that evaluates historic cars and issues the certifications with the support of the Heritage team and the experts in Alfa Romeo history.
Alfa Romeo Certificate of Origin
Alfa Romeo offers the opportunity to discover the history of each car through its chassis number. The service provides for an accurate document review at the Brand’s production registers and the issue of a certificate certifying the car’s year of production and original configuration: model specifications, engine serial number, original exterior and interior details.
Alfa Romeo “Certificate of Authenticity”
After analyzing in detail the historic car taken under consideration and verifying its production data and technical specifications at the company archives, Alfa Romeo, with the support of the Heritage department, certifies the authenticity of the classic car. To obtain this certification each car goes through a rigorous inspection and evaluation process which is carried out by the specialized team, verifying the authenticity of the car and its components and the functioning of the main mechanical parts. The vehicle can be examined at the Officine Classiche in Mirafiori or directly at the customer’s home, if he prefers, or at the Stellantis & You sales and service dealership in Rome and Palermo.
Alfa Romeo Restoration service
Furthermore, the same team that takes care of the’ historical collection is available to private clients, with services ranging from simple maintenance to complete restoration: from diagnosis to exterior restoration, repair of individual mechanical and aesthetic components, and final testing.
A dedicated area to owners of timeless icons on the official Alfa Romeo website.
The brand will introduce an area dedicated on its website to the new “Alfa Romeo Classiche” Heritage program that allows lucky owners of historic cars to make use of programs dedicated to Certificates of Authenticity and Restoration. It will therefore be possible to receive all the information and support necessary to start a dedicated and personalized program directly from the brand’s website.
