Anya Hindmarch unveiled a new type of retail: If retail is to exist in a digital world, there needs to be a reason to visit

The culmination of 2 years of work and the realisation of founder Anya Hindmarch‘s long held dream, The Village is a collection of five neighbouring Anya Hindmarch stores located just off Cadogan’s Sloane Street in London. On Pont Street in London a little village of stores opened to house all the ideas the brand collected over the years. According to Hindmarch, the new retail concept “will be ever evolving and be a place where we pour all of our creative energy and collaborate on the subjects that interest us.”

Anya’s Village will in addition to being a home for all the brands, a destination for experiences, exhibitions and collaborations such as the upcoming partnership to celebrate the launch of Anya’s first book, ‘If in Doubt, Wash Your Hair” with a three week pop up hair salon.

 

 

“I feel that the next ten years are going to be about ‘localisation’ not ‘globalisation’ and it feels so right to return to the Brand’s roots here on the Cadogan Estate and to realise my dream of The Village. If retail is to exist in a digital world, there needs to be a reason to visit.” – Anya Hindmarch

“Our overarching objective is to ensure the long-term vibrancy of Chelsea – we are completely behind projects that capture and contribute to this spirit. We have been in discussions with Anya on this for a few years now and it’s fantastic to see it become a reality, at a time that the creativity, innovation and community focus she brings is more vital than ever. Anya has always been an industry leader – from her sustainability projects to the ‘direct to consumer’ show approach. We are delighted to see her bring that unique sense of joy, playfulness and particular wit to the neighbourhood.” – Hugh Seaborn, Cadogan’s Chief Executive.

“News of The Village comes after Hindmarch returned to her namesake brand as chief executive and creative director last year in a deal to buy back half of the business when the brand was sold to the Marandi family, which also owns The Conran Shop and has invested in Emilia Wickstead,” commented standard.co.uk.

The Plastic Shop

Dedicated to Anya’s passion for circularity of materials and reducing plastic going into landfill, the Plastic Shop centres around our ‘I Am A Plastic Bag’ sustainable collection and will be a platform to showcase and collaborate with others working and creating in this field.

Anya Cafe

At the heart of The Village is the new Anya Cafe. Open from 8am-8pm to dine in or for takeaway, it serves breakfast, lunch
and early evening drinks. Inspired by the British cafe of old but reimagined with the finest ingredients, and some trademark
Anya humour, the Cafe offers a selection of specially created AH cakes and biscuits, designed to eat in or be taken away
as gifts.

Anya Hindmarch Bespoke Shop

The luxury brand’s very first Anya Hindmarch Shop that opened on Pont Street in 1996 and was the Anya Hindmarch HQ for
the early years of the business. Our Bespoke Shop continues to focus on personalised gifts to pass down the generations
that are not about a season but mark a special moment in time.

The Village Hall

The space that embodies different creative concepts and collaborations throughout the year and launches with a Hair Salon in celebration of founder Anya Hindmarch’s book ‘If In Doubt Wash Your Hair’. The pop-up Salon will offer ‘Shampoo and Therapy’ with coffee and cocktails for three weeks starting May 17th where you can book in in groups of up to 4 friends.

The Labelled Shop

Dedicated to the art of organisation and offering the best-selling Labelled collection: a system of cases and bags that are (quite literally) labelled to keep you organised. These will be presented alongside collaborations and workshops exploring the subject of organisation with anon-site embosser also offering personalisation.