2luxury2 at Baselworld 2013
Artya, the “watch brand that does not act like any other”, welcomed at Baselworld 2013 Son of Sound – the “tribute to Rock” collection, where in a first time, watchcases became showcases for VIP’s heads or genuine guitar picks played by the most famous guitarists on Earth.
Baselworld 2013, the biggest watch & jewelry fair, was also the occasion to unveil the very first patented guitar-shaped watchcase where unique design and watchmaking innovation meets.
Artya Son of Sound features ArtyA-Woodstock mouvement co- developed with SC2 and Concepto 4 active “tuning pegs” pushers – start/stop, reset, hours change, date change, Case in gold, steel (PVD treated or not) or titanium; Strings in gold, hand- stretched, and has a width of 42mm.
