Bally x Swizz BEatz x SHOK-1 – a diagnostic look at contemporary culture through cutting edge expression

 

Swiss luxury fashion house Bally has joined forces with Swizz BEatz. British Street Art collides with the world of Swiss luxury sportswear.
An exclusive collaboration with music artist Swizz Beatz and aerosol artist SHOK-1.

After the success of their first outing, Bally has joined forces with Swizz BEatz once again on a unique collection, this time inviting meticulously talented pioneer of aerosol X-ray art SHOK-1 to conceptualise and direct a new capsule collection which presents a diagnostic look at contemporary culture through cutting edge expression.

The Grammy-award winning music producer is back at Bally doing what he does best; making creative, thought- provoking collaborations happen. Following on the heels of the successful Ricardo Cavolo X Swizz Bally collection collaboration, the global entrepreneur has tapped London-based street artist SHOK-1 to create a limited-edition capsule collection featuring the artists best-known pieces on RTW and Accessories.

Swizz Beatz aka Kasseem Dean founded the Dean collection in 2014, a collection of the art patrons’ own personal collection but also as a “discovery zone” for those who appreciate art from the established art greats to the up-and- coming talents. In 2017, Dean brought the concept to Bally to reignite the brands long-standing history of collaborating with artists. Growing up in hip hop’s golden era in the 1980’s, Dean and his fellow music lovers worshipped the 167- plus year-old Swiss brand, especially for its fly sneakers.

Celebrating the collection the Swizz Beatz presents Bally x SHOK-1 capsule was launched in Tokyo with an event that brought fashion, street art, and music together, with guests including Bally CEO Frederic de Narp, Swizz Beatz, SHOK-1, tennis star Naomi Osaka, Caro Daur, Mimi Xu, Linda Tol, and many more. SHOK-1 also took over the streets of Tokyo creating his first Japanese mural, depicting the original artwork entitled ‘Monster X’ along the side of a building in the heart of Shibuya.

As part of the collaboration, Bally’s Ginza flagship store has also been turned into an exhibition of SHOK-1’s art for the duration of the capsule. Spanning the entirety of the first floor of the store, the exhibition reflects the nature of the capsule – subcultures and street art co-opting and taking over brands, just as they did at the turn of the century with Bally.

Bally for the cancer awareness month: Everlast boxing glove with SHOK-1’s ‘The Consumer’ artwork

For the 14th consecutive year, Bloomingdale’s continued to support breast cancer awareness and treatment. For 2018, Bloomingdale’s is partnering up with Everlast for an exclusive auction throughout the month of October, enlisting a host of designers and brands to put their own spin on the signature Everlast boxing glove, including Bally.

The Bally-designed boxing glove comes directly from the limited edition Swizz Beatz Presents Bally x SHOK-1 collaboration, and features SHOK-1’s ‘The Consumer’ artwork atop a blank white boxing glove. The proceeds from the auction went to the Breast Cancer Research Foundation (BCRF).