Berluti Meets Belmondo: A Perfect Match or a Legacy Gamble?

In the world of luxury menswear, partnerships often strive to weave a narrative of heritage and innovation. But every so often, one comes along that feels as though it was destined—effortless, authentic, and undeniably chic. Berluti’s announcement of its partnership with actor Victor Belmondo for 2025 is one such match. It’s more than a collaboration; it’s a dialogue between legacy and modernity, France and Italy, and tradition and reinvention.

Can Victor Belmondo Redefine Elegance for Berluti’s Next Chapter?

For those unfamiliar, Victor Belmondo carries a surname that resonates deeply in French cinematic history. Grandson of the legendary Jean-Paul Belmondo, Victor has carved his own path in the film industry with a quiet determination and undeniable talent. Eschewing the shadow of his iconic lineage, Victor has built a career marked by roles that showcase his nuanced acting style and on-screen authenticity.

From his breakout performance in Envole-moi (2021) to his more recent work in Les Petites Victoires (2023), Victor embodies a modern approach to acting—grounded, versatile, and refreshingly relatable. He is neither a carbon copy of his grandfather nor a mere beneficiary of a famous last name. Instead, he’s emerged as a figure who bridges generations, much like Berluti itself.

The Berluti Spirit Meets Victor’s Charm

When Berluti CEO Jean-Marc Mansvelt describes Victor as “the fusion of heritage and modernity, elegance and audacity,” he couldn’t be more accurate. Berluti, with its roots stretching back to 1895, has always championed a certain kind of man: one who appreciates impeccable craftsmanship but isn’t afraid to reinterpret tradition.

Victor is the embodiment of this ethos. His personal style—effortless yet polished—reflects Berluti’s DNA. He’s the man who pairs a perfectly tailored blazer with Berluti’s signature patinated leather sneakers or elevates a casual ensemble with a pair of hand-finished loafers. This natural elegance isn’t about chasing trends; it’s about rewriting them with simplicity and confidence.

Heritage Meets the Everyday

What makes this partnership particularly exciting is its grounding in dual heritage. Like Berluti, Victor is a product of both French and Italian cultures. This duality is more than symbolic—it’s tangible in the collection itself. The looks Victor embodies are at once timeless and contemporary, designed for men who understand the art of subtlety.

Shoes remain the foundation, as they always have for Berluti. From supple leather oxfords to sneakers that redefine casual luxury, each piece speaks to the Maison’s craftsmanship while adapting seamlessly to the rhythm of modern life. Paired with softly tailored suits, knitwear, and relaxed trousers, the collection eschews stiffness for ease, making it as relevant on the cobblestone streets of Paris as it is in Milan’s bustling fashion district.

Elegance Reimagined

Victor himself sums it up best: “For me, elegance is a form of attentiveness and curiosity.” This philosophy mirrors Berluti’s approach—an attention to detail that isn’t just surface-deep but rooted in character and craft.

The collection, as seen through Victor’s lens, isn’t just about looking refined; it’s about feeling at ease in one’s skin. The relaxed tailoring, natural tones, and refined materials reflect a new era of menswear—one that values personality over pretense.

A Fresh Chapter for Berluti

With this partnership, Berluti continues to evolve, blending its storied past with the energy of a new generation. Victor Belmondo’s involvement brings an air of authenticity and relatability to a brand often associated with exclusivity. It’s a smart move, one that aligns the Maison with a younger audience while maintaining its core values of craftsmanship and elegance.

Still, the challenge for Berluti lies in balancing its artisanal roots with this contemporary momentum. Will its efforts to modernize resonate beyond the Victor Belmondo campaign, or will it risk diluting its legacy in the pursuit of relevance?

For now, Berluti seems to have found its sweet spot. With Victor Belmondo as its ambassador, the Maison has managed to infuse its heritage with a breath of fresh air. It’s not just a partnership—it’s a meeting of minds, cultures, and generations.

The Verdict?

This collaboration is a bold step forward for Berluti, and one that feels remarkably genuine. Victor Belmondo isn’t just a face for the brand; he’s a natural extension of its story. As Berluti writes this new chapter, one thing is clear: elegance, when paired with authenticity, is timeless.

So, whether you’re slipping into Berluti’s patinated sneakers or tailoring your wardrobe to echo Victor’s understated charm, one thing’s certain—2025 is shaping up to be a stylish year for the Maison.