Beyoncé and Peloton join forces; Photo Credit: Driely S. Carter
GRAMMY Award-winning global entertainer and entrepreneur, Beyoncé, and Peloton, the world’s leading interactive fitness platform, announced a broad, multi-year partnership.
This special content is accessible on the Peloton App. In the coming months, Beyoncé will continue to work closely
with Peloton on various forms of class curation across all workout disciplines, touching on areas of importance to
her, including music, movement, fitness and wellness.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness
journeys,” said Beyoncé. “I’ve been a Peloton member for several years, and I’m excited to partner with a company
that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud
to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness
regimens.”
The launch of the collaboration with Beyoncé, the most requested artist by Peloton’s global community of more than
3.6 million members, is commemorating Homecoming season, an annual fall celebration for students at Historically
Black Colleges and Universities (HBCUs) that honors tradition and legacy. While most of this year’s Homecoming
festivities shifted to virtual celebrations due to the global pandemic, Beyoncé and Peloton worked closely to create
a series of themed workout experiences to help extend Homecoming to Peloton members via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.
The two are also gifting two-year Peloton Digital memberships to students at 10 HBCUs, providing access to a full library of fitness classes through the Peloton App that can be used with or without equipment. The digital memberships will go to students at Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas
Southern University, and Wilberforce University, by the end of November. Additionally, Peloton will build on its
relationships with each of these schools to pursue long-term recruiting partnerships at both the internship and
undergraduate levels.
photo @onepeloton.com
