Boss introduces vegan suit and first jewelry collection

 

 

BOSS Menswear introduces the vegan suit, approved by PETA Deutschland. The design, available in three colors, is made in Germany from pure, certified organic European-grown linen.

After talks with PETA Germany, fashion house HUGO BOSS has launched its first completely animal-free men’s suit, certified with the “PETA-Approved Vegan” logo, as part of its BOSS spring/summer collection. PETA applauds the brand for offering its customers this compassionate alternative to wool suits and hopes that other fashion houses will follow in its footsteps.

“As demand for ethically produced fashion continues to rise, we applaud BOSS for being the first world-known premium brand to set this stylish milestone in vegan menswear,” says PETA Director Elisa Allen. “Compassionate consumers can now choose a design that’s not only fashionable but also cruelty-free and sustainable.”

The BOSS design team made sure that the new vegan men’s suit was created exclusively from non-animal materials, including dyes, glues, and chemical substances. Made from certified organic European linen, the suit is available both online and in stores in beige, dark blue, and black.

The “PETA-Approved Vegan” logo was created in 2013 to help companies showcase their clothing, accessories, and home furnishings made with only vegan materials and to enable shoppers to identify animal-free items at a glance. More than 1,000 brands and designers worldwide have already had their products or collections certified to use the logo, including ESPRIT, Zalando, Topshop, and Dr Martens.

PETA and its affiliates have uncovered systemic cruelty to sheep in the wool industry at 116 shearing operations on four continents in the last few years. Their exposés into the wool trade have documented rampant abuse, including bloody wounds and rough treatment such as kicking, hitting, and slamming sheep to the floor. Shearers are paid by volume, not by the hour, which encourages fast, rough handling that can leave the animals with gaping wounds. Following their findings, PETA affiliates have filed complaints with the relevant authorities, which has led to recent convictions in Australia and
Scotland.

Boss introduces its first jewelry collection, for him and for her.

Boss launches Jewelry Collection. This season, BOSS introduces its jewelry collection, for him and for her. Embodying the unmistakable elegance of the
brand, the modern bracelets, necklaces and earrings are designed to be worn alone or in perfect combination with a timepiece. Many incorporate elements from the BOSS Watches collection in order to present a complementary look.

The men’s collection comprises bracelets crafted from leather, metal and semi-precious stones, as well as ID tags and bracelets in contrasting finishes. Highlights include sailing-inspired designs that reference the brand’s sporting heritage, as well as hematite, onyx, and lapis bead bracelets. Engraved magnetic closures ensure each jewelry piece is as effortless to wear, as it is stylish.

The women’s designs feature elements including the signature twisted bar and diagonal-cut ring seen in the BOSS Watches collections. New symbols including a padlocked heart underline the femininity at the heart of the new pieces, which also include a metal and ceramic beaded bracelet, and mesh designs tied with a symbolic knot.

BOSS Jewelry was revealed for the first time at the BOSS Spring/Summer 2020 fashion show on September 22, 2019 during Milan Fashion Week, which provided the ideal occasion to showcase the designs alongside the brand’s signature tailoring and leather accessories.