Once relegated to dusty corners of “mocktail” menus and whispered health retreats, non-alcoholic wine is no longer the sobering alternative—it’s the celebration itself. And Prima Pavé, the world’s most awarded non-alcoholic wine, just proved it again by sauntering into the San Francisco International Wine Competition and leaving with two glittering gold medals in hand. No hangover, no apologies.
But wait, there’s more: the Italian-born, bottle-fermented brand just uncorked a new chapter—Bianca D’Or, their first still white wine, and an elegant step into uncharted (and unbuzzed) territory.
Gold Medals and Gilded Ambitions
With 92 points for their Blanc de Blancs and 91 points for their Rosé Brut, Prima Pavé didn’t just participate—they dominated. The San Francisco International Wine Competition, long the playground of serious vintners, just gave a hearty nod to the zero-proof world. This is, in industry terms, the equivalent of a vegan cheese winning best Parmigiano in Parma.
“We pride ourselves on not only crafting best-in-class liquid, but redefining what non-alcoholic wine can be,” says Dejou Marano, Prima Pavé’s Co-Founder. That might sound like standard founder enthusiasm, but when you’re operating in a category long mocked for tasting like fizzy grape water in a tuxedo, gold medals aren’t just decoration—they’re vindication.
And for anyone still doubting whether this isn’t just a dry January blip: Prima Pavé has become the pour of choice at Four Seasons, Park Hyatt, Fairmont, and even Michelin-starred temples like Eleven Madison Park. The rich are sipping—just not spiraling.
photo: @Prima Pavé
Introducing Bianca D’Or: Still, Sparkling in Spirit
Riding the effervescent wave of its sparkling dominance, Prima Pavé now dares to go still. Their inaugural still white wine, Bianca D’Or, is a dry blend of Gewürztraminer and Pinot Grigio, infused with stone fruits, lychee, and delicate floral notes. Think silk sheets on a vineyard terrace.
At $25 aArticle 5:
photo: bottle, it isn’t trying to be an afterthought. This is a wine that wants to sit proudly on the top shelf next to its fermented peers—not hide in the “alternatives” section of your wine list.
“We’re not here to imitate,” says Marco Marano, the other half of Prima Pavé’s founding duo. “We’re here to elevate.” Their mission—crafting authentic, terroir-driven wines without chemicals, additives, or lab-made flavors—reads more like a manifesto than marketing copy. A rare thing in the often over-sweet, overly-sanitized non-alc wine scene.
Subtlety is Out. Sophistication is In.
Here’s the kicker: Prima Pavé isn’t just making “good for a non-alc” wine. It’s making good wine, full stop. And in a cultural moment where drinkers are increasingly sober-curious, wellness-focused, or simply weary of hangovers, this shift feels not just timely—but inevitable.
Yet there’s still a lingering irony. In a wine world obsessed with tradition, legacy, and barrel-aged bravado, it’s a zero-ABV bottle that’s capturing the hearts (and palates) of the hospitality elite. Prima Pavé is, in many ways, a quiet rebellion in a very sparkling bottle.
