Bugatti launches Carbon – a 110 year special edition champagne

 

Bugatti begins an adventure with Champagne Carbon. Bugatti announced a 110 year special edition champagne by its French partner Carbon Champagne. It is a 2002 Cuvée, on sale by the end of the year.

French high-performance car manufacturer Bugatti and Champagne Carbon toast to their new partnership. The predilection for carbon fiber composites, however, is by far not the only similarity between the two French luxury brands.Both companies operate internationally successful businesses from the French ‘Grand Est’ region.

Bugatti CEO Stephan Winkelmann and Champagne Carbon CEO Alexandre Mea shook hands after having signed the contract at the Bugatti headquarters in Molsheim, this way officialising the partnership between the two French luxury brands. A visible-carbon-fiber-coated bugatti chiron and a bottle of the new champagne carbon ‘ǝb.01’ in its carbon fiber wrap bore testimony of this exclusive cooperation.

“Bugatti and Champagne Carbon are avant-gardists of their respective industry, translating their know-how achieved through a proud history into an innovative present and future. Striving for perfection is at the core of all our actions, leading us to constantly want to keep pushing our own boundaries,” the Bugatti President Stephan Winkelmann explained thesimilarities.

At the crossroad of tradition and modernity, excellence and technology, Bugatti never makes compromises. We feel the same about our Champagne”, Alexandre Mea, CEO of Champagne Carbon added. “Our constant pursuit of perfection and relentless desire to innovate has naturally led us to a powerful brand like Bugatti: breaking the conventions and remaining one of the top luxury brands in the World.”

On time for the celebration of Bugatti’s 110th anniversary next year, Carbon created the ‘ƎB.01’ Consisting of 90% Chardonnay and 10% Pinot Noir. The vintage of this exclusive champagne was a very bright one for the Grand Est. 2002 saw Bugatti working at full speed on its modern era revival at the hands of the Bugatti Veyron, while extraordinarily in Champagne, it had the perfect weather conditions for good ripeness and flavor concentration. The creation of a unique and high quality Champagne Cuvée requires using grapes from the most prestigious terroirs of Champagne, precision, know-how and time. This particular vintage was just released from the Carbon vinotheque at the optimum maturity.