Bvlgari’s Aeterna: Diamonds, Serpents, and Luxury Unleashed

Step into the World of Eternal Elegance: Bulgari Unveils the Aeterna Collection.

Bvlgari, the legendary Roman jeweler, continues to mesmerize the world with its Aeterna High Jewelry collection, a dazzling celebration of 140 years of unparalleled artistry and innovation. At the heart of this collection lies the Bvlgari Aeterna necklace, a masterpiece that graces the cover of Harper’s BAZAAR Japan’s September issue, worn by the stunning brand ambassador and model, Hikari Mori.

A Tribute to Timeless Rome

Drawing inspiration from the eternal beauty of Rome, the Aeterna collection embodies Bvlgari’s relentless pursuit of reinvention. Each piece is a testament to the Maison’s ability to embrace the spirit of the times while honoring its rich history. This collection is more than just jewelry—it’s a journey through the ever-evolving creativity and eclectic aesthetic codes that have defined Bvlgari for over a century.

The Crown Jewel: A Marvel of Nature

At the center of the Aeterna saga is an extraordinary feat of gemology: seven D flawless diamond drops, totaling a breathtaking 140 carats, all cut from the same rough stone. These diamonds, with their unmatched clarity and brilliance, are showcased in a fully diamond-set Serpenti necklace. The sinuous serpent, Bvlgari’s iconic symbol of rebirth and transformation, dances with light as it wraps around the wearer’s neck, each curve and contour meticulously crafted by master artisans.

Starting with a single block of wax, a senior artisan painstakingly sculpted the necklace’s 18 distinct elements. The final creation is a true masterpiece of Haute Joaillerie, where tradition meets innovation, and craftsmanship transforms raw materials into eternal beauty.

A Glittering Celebration in Kyoto

The Bvlgari Aeterna collection made its grand debut in Japan with a spectacular jewelry show and gala dinner in Kyoto, a city steeped in history and tradition. The event was a glittering affair, attended by brand ambassadors Hikari Mori and Tomohisa Yamashita, along with actress Koyuki. Guests were treated to an exclusive exhibition of the High Jewelry and High Jewelry Watches collection at the World Heritage Site Daigoji Temple, set against the backdrop of exquisite custom-made tapestries.

Introducing Bvlgari Aeterna Perfume Bottles

The Aeterna saga extends beyond jewelry with the introduction of Bvlgari’s High-Jewelry perfume bottles: Bvlgari Aeterna Serpenti Anima and Bvlgari Aeterna Serpenti Fiamma. These gold-crafted masterpieces house limited-edition fragrances, each bottle a work of art in its own right.

Serpenti Anima: Created with Murano’s master glassmakers, this bottle features a serpent-head closure adorned with turquoise, tanzanite, onyx, and 7.8 carats of diamonds, embodying the essence of the Aeterna collection.
Serpenti Fiamma: Its twin dazzles with 8.4 carats of diamonds, rubellite, onyx, and chrysoprase gemstones, making it a true treasure for the senses.

A Playful Twist: Serpenti Aeterna Mini Bags

This summer, Bvlgari’s iconic Serpenti hallmark takes a playful turn with the debut of three pastel-colored Serpenti Aeterna Mini Top Handle bags. These bags, inspired by natural gemstones, come in Light Aquamarine, Rose Water Sapphire, and Mint Tourmaline, and are crafted from glossy alligator leather. The pièce de résistance? A statement snakehead clasp encrusted with pavé diamonds, adding a touch of luxury to your everyday ensemble.

A Milestone in Bvlgari’s Legacy

To commemorate this milestone, Bvlgari has released the Bvlgari Aeterna Book, a stunning collection of over 500 extraordinary jeweled creations. This book not only celebrates the Maison’s 140th anniversary but also offers a glimpse into the world of Bvlgari, where each creation is a testament to the brand’s legacy of elegance, innovation, and timeless beauty.