@Burberry’s Chinese New Year 2021 advertising campaign captured by photographer Feng Li.
An Italian-made baseball cap in cotton twill accented with horns is paired with scarves containing organic wool, jacquard-woven with stripes.
Luxury brand Burberry has revealed its Chinese New Year 2021 campaign. The campaign stars models Liu Wen and Wang Xiangguo, and is captured by photographer Feng Li. The campaign highlights the collection in classic Burberry check, featuring heritage Burberry trench coats and sports- influenced pieces, as well as new a new colour way of the Olympia bag.
A limited-edition Thomas Burberry Monogram Motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Ox – a sign associated with the earth: powerful and calm.
‘My first ever international show was Burberry, so it feels surreal to have life come full circle and to collaborate with the brand again for the Year Of The Ox. Burberry’s campaigns are always so creative and surprising, and this time was no different. The shoot took place in a beautiful park and as soon as I encounter nature, my entire being revitalises – I absorb not just its beauty but also a kind of energy. It inspires me to continue my passion towards my work and my desire to always keep exploring.’ – Liu Wen, Model.
‘This campaign is celebrating the Year Of The Ox and being a big admirer of nature myself, it was amazing to be able to shoot with the real animals as well as the iconic Liu Wen and Wangxiang Guo. This was a truly unforgettable collaboration for me.’ – FENG LI, PHOTOGRAPHER.
@Burberry’s Chinese New Year 2021 advertising campaign captured by photographer Feng Li.
Burberry Bags for The Year of the Ox
The Iconic Burberry Pocket Bag, an archive-inspired check tote woven with a bio-based nylon yarn created from castor oil. The design features topstitched leather trims and a contrasting front pocket embossed with. The Olympia bag, a runway shoulder bag sculpted from tri-tone topstitched leather, with a curved silhouette‚ inspired by the architecture of Burberry’s show venue, Olympia London.
The slim, structured style features gold-plated hardware and exterior slip and zip pockets for easy access. Burberry is also introducing a new Beach Tote in check nylon lined with a refreshed Monogram motif pattern featuring a zip pouch for smaller essentials.
@Burberry’s Chinese New Year 2021 advertising campaign captured by photographer Feng Li.
Burberry Chinese New Year The Year of the Ox 2021 capsule – Womens
Outerwear includes a raglan-sleeved trench coat in Italian-woven check nylon, cut to a relaxed Waterloo fit. A bomber jacket cut from check nylon, patterned with striped rib-knit trims in a textured towelling. Tailoring in a boxy fit jacket cut from Italian-woven check technical wool.
The straight-fit tailored trousers are cut from Italian-woven check technical wool. The technical knitwear in a Merino wool cardigan in jacquard-woven check, is detailed with rib-knit trims. The capsule also includes an oversized polo shirt in check wool and a jacquard-woven check polo shirt dress cut to a relaxed fit.
Loop-back cotton sweatshirt are printed with Burberry logo and a montage of motifs. There is also a T-shirt in cotton jersey and high-waisted leggings cut from Italian-knitted stretch jersey.
@Burberry’s Chinese New Year 2021 advertising campaign captured by photographer Feng Li.
Burberry Chinese New Year – The Year of the Ox 2021 capsule – Mens
For men, Burberry uneveiled a clean-lined car coat crafted in Italy from yarn-dyed check nylon, reversing to a contrast check.
The highlights include a Merino wool polo shirt in jacquard-woven check, topped with a contrasting collar and placket and a cardigan in jacquard-woven check, cut to a relaxed fit and finished with rib-knit trims. The list includes a long-sleeved top in Italian-knitted check stretch jersey, styled with a zipped funnel neck.
T-shirt’s and hoodies are printed with the Burberry logo and a montage of motifs. Polo shirts are animated with a patchwork of checks, topped with a contrasting cotton collar.
Shoes for women include Point-toe pumps in yarn-dyed check nylon, patterned with a refreshed Monogram motif. For men an Arthur sneaker crafted in check nylon and capped with a polished overshoe inspired by rain boots with cross-detailed tread referencing Burberry’s iconic check.
@Burberry’s Chinese New Year 2021 advertising campaign captured by photographer Feng Li.
