Last fall, London-based Burberry announced first venture into the luxury watch market with The Britain, a watch collection inspired by Burberry’s trench celebrating 158 years of the luxury brand. The next move announced by the British fashion house is the first participation at Baselworld 2013, the world’s biggest watch and jewellery fair (25th April to 2nd May 2013, Basel, Switzerland).
To let the Basel’s watch enthusiats discover the “Swiss Made” features of the new watch collections, Burberry imagined a space with illuminated exterior, digital screens and interactive equipment.
