Burberry X Vestiaire Collective.
@Burberry X @Vestiaire Collective
Burberry announces it is partnering with leading global resale platform Vestiaire Collective, to offer customers a new way to trade in their pre-loved Burberry pieces, so they can be enjoyed for longer.
In a groundbreaking move towards a more sustainable and circular fashion industry, Burberry has partnered with Vestiaire Collective, a leading global resale platform, to launch a unique initiative that will allow fashion enthusiasts to trade in their pre-loved Burberry pieces. This innovative collaboration not only extends the lifecycle of Burberry’s iconic items but also paves the way for a more eco-conscious and responsible fashion future.
- A New Way to Trade In
Starting today, fashion-forward individuals in the UK and US are invited to join this exciting venture. Customers can trade in their pre-loved Burberry women’s outerwear and handbags on the Burberry x Vestiaire Collective platform in exchange for a Burberry gift card. Vestiaire Collective will assess the item and offer a fair price, ensuring that only authentic pieces find their way into this circular fashion ecosystem. Upon acceptance, the pre-loved items are shipped to Vestiaire Collective for a meticulous authentication and quality control process, and the customer receives their Burberry gift card.
- Global Access to Pre-Loved Burberry Pieces
One of the most remarkable aspects of this partnership is the global reach it offers. All pre-loved Burberry pieces traded in will be available for purchase worldwide, allowing fashion enthusiasts from different corners of the globe to access Burberry’s timeless elegance and craftsmanship through Vestiaire Collective.
- A Charitable Gesture: Supporting Smart Works
As part of this collaboration, Burberry is also making a philanthropic gesture. The luxury fashion house has donated a selection of women’s Heritage Trench Coats to Vestiaire Collective. The sale proceeds from these items will be directed towards the UK-based charity Smart Works, a non-profit organization dedicated to empowering unemployed women with high-quality interview clothing and coaching. Burberry’s support for Smart Works dates back to 2013 when it began donating products to help women achieve their potential as they prepare to re-enter the workforce.
- Burberry’s Commitment to Circular Fashion
This partnership is part of Burberry’s ReBurberry program, designed to breathe life into circular fashion initiatives. Burberry has a rich history of creating luxurious clothing, bags, and accessories designed to stand the test of time. This collaboration with Vestiaire Collective underlines their dedication to keeping products and materials in use for longer.
- Vestiaire Collective’s Mission to Transform Luxury Fashion
Vestiaire Collective, through its Resale as a Service program, actively supports luxury brands as they embrace circularity. The platform is committed to promoting a more responsible fashion industry. With the Burberry partnership, Vestiaire Collective takes another step toward transforming the luxury fashion landscape, aligning itself with a vision of a better and more circular future for the industry.
- Burberry’s Vision for Sustainability
Giorgio Belloli, Burberry’s Chief Digital, Customer, and Innovation Officer, expresses the brand’s excitement about the collaboration, stating, “In building on our existing circular initiatives, including our aftercare services through our ReBurberry program, we hope that these pieces can continue to be enjoyed for generations to come.”
@Burberry
