Bvlgari’s new Allegra fragrances can be personalized with Magnifying essences

 

 

First, choose your eau de parfum, then select an exclusive magnifying essence. Now you are ready per un viaggio nell’Italia autentica.

Allegra is the new personalized fragrance experience from Bvlgari. The candy-like bottles will bring colorful and superlative Italian emotions from the energizing energy of the Italian Riviera to the joyous celebrations of Venice.

French perfumer Jacques Cavallier created an Italian sensorial experience with its new Bvlgari Allegra fragrance collection. With five eaux de parfums and five magnifying essences, Bvlgari Allegra offers myriad combinations to create a uniquely personal scent. From the composition to the bottles inspired by colored gems, this fragrance collection is both joyful and precious.

The idea is each of the fragrances can be combined with an essence to create a truly personal scent. The five Magnifying essences have white bottles, symbolizing the purity of the ingredients: musk, bergamot, rose, patchouli and vanilla. These natural gems echo Bvlgari’s celebrated jewelry expertise.

“All roads lead to Rome, all magnificent ingredients lead to Rome, and all fragrances lead to Rome,” says Jacques Cavallier about his creations for Bvlgari. Inspired by the history and lifestyle of Italy, Bulgari master perfumer put his passion and art into crafting the five Bvlgari Allegra eaux de parfums and five Magnifying essences.

Jacques Cavallier-Belletrud is a French perfumer formerly with the Swiss fragrance and flavor company Firmenich, who currently works for Louis Vuitton of the LVMH Luxury Group. He has created or collaborated in the creation of over 80 fragrances and perfumes for fashion house brands such as Parfums Christian Dior, Parfums Givenchy, Issey Miyake, Yves Saint Laurent and Lancôme.

The multiple perfumes combinations are the fruit of superb creativity.

For the fragrances, the citrus notes of Riva Solare evoke an endless Italian Riviera holiday, while the roses of Fiori d’Amore are like kisses in the eternal city. The gourmand amaretti and orange blossom in Dolce Estasi are inspired by the attachment to family and childhood memories. The cocktail of fruity notes in Rock’n’Rome echoes a spritz aperitivo shared at sunset. And the chypre accord of Fantasia Veneta with patchouli, peach and vanilla is an invitation to extravagant Venice masked balls.

Bvlgari chose artist and model Solange Smith to embody the different facets of the new fragrance collection. From a dip in the Mediterranean in Capri to a café terrace in Rome, Solange embraces the eaux de parfums and essences in a whirlwind of joy, love and exuberance, a perfect ode to Italian dolce vita.

The glass bottles are inspired by Roman columns and the colors of precious gems, like the ruby red and purple amethyst of Fantasia Veneta.

The Bvlgari Allegra collection is made entirely in Europe and protected by packaging that uses recycled materials. The glass bottles are designed to facilitate recycling.

Bulgari also launched the BVLGARI Allegra Discovery Set for $173.00. This set contains: Rock’n’Rome 10 ml Eau de Parfum, Riva Solare 10ml Eau de Parfum, Fiori d’Amore 10ml Eau de Parfum, Fantasia Veneta 10ml Eau de Parfum and Dolce Estasi 10ml Eau de Parfum. A beautiful pouch is included for travel with your favorite essences.