What Happens When Art and Luxury Coil Together? Luxury brand Bulgari has once again woven its iconic Serpenti into a dazzling celebration, unveiling the “Serpenti Infinito” exhibition in Shanghai. This isn’t just an event; it’s an immersive journey through art, history, and innovation, proving that the Serpenti is more than a motif—it’s a timeless symbol of transformation and allure.
photo : @BVLGARI/@LVMH LUXURY GROUP
The Exhibition: Where Art Meets Iconic Design
Set against the historic yet dynamic backdrop of Zhangyuan, one of Shanghai’s most significant cultural and commercial hubs, Bulgari’s “” exhibition takes visitors on a serpentine journey through time and creativity. The event features 28 stunning artworks by 19 artists from around the globe, with 11 pieces commissioned exclusively for the occasion. Each work reinterprets the Serpenti’s multifaceted identity, bridging ancient symbolism with contemporary artistry.
A standout moment of the exhibition? The premiere of “Infinito: AI Data Sculpture” by Refik Anadol. This breathtaking 3D piece is showcased in a 360-degree mirrored room, creating a hypnotic interplay of technology and art that embodies the endless transformations of the snake.
A Celebration in Three Chapters
Visitors are invited to explore the Serpenti’s storied journey through three distinct chapters:
Crafting Serpents in History: Delve into the snake’s symbolic resonance across cultures and its enduring presence in Bulgari’s heritage collections. Marvel at rare jewelry pieces that speak to the Maison’s unparalleled craftsmanship.
Snakes in the Arts: Witness how the snake has inspired artists over centuries, with pieces that range from traditional interpretations to bold modern reimaginings.
Contemporary Transformations: Discover how today’s creatives reimagine the Serpenti for a modern audience, blending cutting-edge techniques and materials with the timeless allure of the serpent.
photo : @BVLGARI/@LVMH LUXURY GROUP
The celebration extends beyond the gallery walls. Bulgari master artisans are on-site, conducting interactive workshops where guests can witness firsthand the meticulous craftsmanship that defines the Maison’s creations. From jewelers shaping exquisite pieces to watchmakers assembling intricate mechanisms, it’s a rare behind-the-scenes look at luxury in the making.
Adding to the allure, Bulgari Hotels & Resorts have introduced a special Serpenti suite to mark the Year of the Snake. These opulent accommodations immerse guests in the Serpenti universe, with decor and details that echo the magnetic charm of the iconic motif.
A Star-Studded Affair
Bulgari CEO Jean-Christophe Babin welcomed over 350 distinguished guests to the inauguration, making the event a true convergence of art, culture, and luxury. Zhangyuan’s unique blend of Chinese and Western influences provided the perfect setting for this celebration, reflecting Shanghai’s spirit of perpetual transformation.
The Future of the Serpenti
As the Serpenti evolves, Bulgari continues to redefine its legacy through collaborations with artists and technological pioneers. From AI-driven sculptures to interactive craftsmanship workshops, the Year of the Snake celebration is a testament to Bulgari’s commitment to innovation while honoring its storied past.
