Why Alfa Romeo Just Built a 520-HP Sailboat for the Tarmac

Just when you thought Alfa Romeo couldn’t get more Italian, they went and built a car inspired by a boat. Unveiled at the 2026 Brussels Motor Show, the Giulia Quadrifoglio Luna Rossa is the first child of a marriage between Alfa and the Luna Rossa Prada Pirelli sailing team. This isn’t just a “sticker and … Read more

Luxury Adrift. Hardly. Why the Star Princess is the Most Fashionable Zip Code on the Ocean

The evolution of “travel retail” has reached a new high-water mark as Starboard Group, the LVMH-owned retail curator, launches a suite of high-concept boutiques aboard the Star Princess. Spanning nearly 5,000 square feet across two decks, this environment represents a shift away from traditional duty-free shops toward a “floating flagship” model. By integrating heritage houses … Read more

The Maxi-Motorbike of the Sea: Baltic Yachts Unveils the 80 Café Racer

If you’ve ever looked at a 1960s London “Café Racer” motorbike—stripped down, fast, and dripping with attitude—and wondered what that would look like as a yacht, Baltic Yachts has your answer. Following the runaway success of their 68-footer, the Finnish shipyard has officially upsized the dream, announcing the first sale and build of the Baltic … Read more

The Eight-Year Tease: Regent Seven Seas Bets a Billion on the Future of Ultra-Space

Well, darling, just when you thought the horizon of ultra-luxury cruising was fully mapped out, Norwegian Cruise Line Holdings pulls a rather spectacular move. Confirming the order for a third Prestige-Class ship for Regent Seven Seas Cruises, slated for delivery in the distant year of 2033, is a headline that signals more than just fleet … Read more

The Geopolitical Canvas: From Fragrance to Finance, Luxury’s New Map

The premium and luxury sector continues to demonstrate a fascinating blend of resilience, tectonic shifts in geographical focus, and a deep embrace of experiential technology. This past week’s headlines illustrate a market that is simultaneously grappling with a more frugal high-net-worth consumer and rapidly expanding its presence into new cultural and digital frontiers, from Mexico … Read more

Best Sailing Yachts for Sale in 2025

Sailing yacht is not only a style of life but also freedom, adventure, and an opportunity to discover the world, according to your own laws. By 2025, the world market will be awash with opportunities on the buyer side, both with smooth entry-level cruisers and bluewater boats and high-performance luxury icons. If you are on … Read more