Chanel announces new N°5 packaging and new makeup and skincare for men

 

Chanel Factory 5. N°5 is getting new anniversary packaging. 5 days until the grand opening.

N°5 celebrates 100 years of celebrity in 2021. To mark the occasion, the iconic Chanel fragrance will be presented in new packaging as part of a limited edition collection. Called Factory 5 Collection, the re-imagined fragrance will be unveiled next week.

According to vogue, Factory 5 is a 17-piece collection of limited-edition No 5-scented products – from shower gel to body lotion – all housed in surprisingly everyday objects, like paint cans, washing up bottles and shoe polish tins.

“There can be as much value in products that we use regularly as in products that we use for very special occasions,” said Thomas du Pré de Saint Maur, Chanel’s head of global creative resources, fragrance and beauty. “By taking popular consumer items out of their context and dressing them up in the aesthetics of No 5, we return to Chanel’s first creative gesture: that of transforming a functional object into a desirable luxury item. That’s what Chanel Factory 5 is all about: offering the experience of luxury in everyday life.”

“Bath tablets come in a tea tin, shower gel in a paint tin, body cream in a tube, bath lotion in a squeeze bottle and body oil in an oil tin, for instance.”

According to Chanel, quoted by wwd.com, the collection is meant to serve as “a reminder that wearing No.5 transforms the ordinary.”

“There can be as much value in products that we use regularly as in products that we use for very special occasions,” added Chanel’s head of global creative resources fragrance and beauty. “It’s all about the experience these products give you.”

BOY DE CHANEL. The makeup and skincare line for men.

Chanel announced new BOY DE CHANEL ANTI-SHINE TONING LOTION and GEL MOISTURIZER . The new Boy de Chanel toner and a gel moisturizer are formulated with antioxidant Costa Rican green coffee extract, for skin that is instantly hydrated, mattified and protected. The makeup and skincare line for men let you create a look that ranges from simple to expert. The products are designed to mattify, hydrate, fortify the male skin, even out any complexion, and intensify the men eyes and brows.

This is how to achieve an expert look in a few steps, according to Chanel: 

1. Mattify your skin with new BOY DE CHANEL ANTI-SHINE TONING LOTION.
2. Hydrate and fortify your skin with BOY DE CHANEL FORTIFYING GEL MOISTURIZER.
3. Even out your complexion with BOY DE CHANEL FOUNDATION.
4. Emphasize your eyes with BOY DE CHANEL 3-IN-1 EYE PENCIL.
5. Define your brows with BOY DE CHANEL EYEBROW PENCIL
6. Focus on the details with BOY DE CHANEL LE VERNIS.
7. Moisturize your lips with BOY DE CHANEL LIP BALM.

A simple look in a few steps:

1. Hydrate and fortify your skin with BOY DE CHANEL FORTIFYING GEL MOISTURIZER.
2. Correct imperfections with BOY DE CHANEL CONCEALER.
3. Moisturize your lips with BOY DE CHANEL LIP BALM.