Don’t look back. On a gravel road in a deserted landscape, two girls make their escape.
All roads lead to adventure. The “grand escape” is Chloé‘s theme revealed for Fall-Winter 2014 campaign. Russian model Sasha Pivovarova and 23-year-old Romanian star Andreea Diaconu (the face of Ralph Lauren, Boss Orange and Giuseppe Zanotti) drive a vintage Saab convertible through deserted landscape. The models become the heroines of their story, “exuding strength and self-confidence”. In a sponatneous moment, they seize their chance to run.
“As with the collection, I wanted to create this sense of mystery, something strange and a little bit wild,” explained Chloé’s creative director Clare Waight Keller. “I liked the idea
of two girls escaping, moving forward. There’s a real beauty in the idea of chasing something hopeful.”
Chloé Fall-Winter 2014 campaign was shot by famed fashion photography duo Inez van Lamsweerde and Vinoodh Matadin.