Clé de Peau Beauté’s revolutionary skincare science, experienced in a global three-day event that also premières immersive AI art installation “Unseen Intelligence” by Refik Anadol.
Kiyoshi Sato, Clé de Peau Beauté Chief Technology Officer and Dr. Shinobu Nakanishi, Research Scientist at Clé de Peau Beauté Laboratory present the first visualization of the skin gene network, showcasing skin as a ‘thinking organ’ that operates independently from the brain; @Clé de Peau Beauté
Clé de Peau Beauté, the SHISEIDO Group’s global luxury skincare and makeup brand hosted a global event in Tokyo, Japan from June 26–28th, 2023. Celebrating and revealing its revolutionary skincare science approach, “Skin Intelligence”, the three-day event immersed guests in the brand’s unwavering commitment to innovation and science-based approach to beauty.
Clé de Peau Beauté, the global luxury skincare and makeup brand under the SHISEIDO Group, recently hosted a three-day event in Tokyo, Japan, unveiling its groundbreaking skincare science approach, “Skin Intelligence.” This event not only celebrated the brand’s commitment to innovation but also showcased the visual representation of the skin gene network, a remarkable achievement that has enhanced our understanding of the skin’s inherent intelligence. Additionally, the event featured an immersive AI art installation called “Unseen Intelligence” by the renowned artist Refik Anadol. While this unveiling signifies a significant milestone for Clé de Peau Beauté and the luxury beauty segment, it also poses a challenge for its competitors.
Clé de Peau Beauté has long been recognized as a pioneer in the beauty industry, and this event further solidifies its position at the forefront of innovation. By delving into the intricate workings of the skin gene network, the brand showcases its unwavering commitment to pushing boundaries and redefining the future of skincare. The visualization of this network, which operates independently of the brain’s neuron network, provides a deeper understanding of the skin’s intelligence and paves the way for groundbreaking advancements in skincare technology.
One cannot overlook the importance of Clé de Peau Beauté’s collaboration with Refik Anadol in bringing the unseen autonomic system of Skin Intelligence to life. Anadol’s immersive art installation, “Unseen Intelligence,” situated in Tokyo Midtown’s Roppongi district, captures the imagination and transports audiences into the hidden world of skin. This visionary collaboration not only educates but also inspires, creating a memorable experience that resonates with beauty enthusiasts worldwide.
While Clé de Peau Beauté celebrates its accomplishments, its competitors in the luxury beauty segment cannot afford to ignore this significant unveiling. The brand’s emphasis on science-based approaches and innovation sets a high standard for the industry, challenging others to keep up and explore new frontiers. By visualizing the skin gene network, Clé de Peau Beauté has raised the bar for skincare research and development, setting a precedent that competitors must strive to match or surpass.
Ms. Mizuki Hashimoto, Clé de Peau Beauté Chief Brand Officer, is joined by global brand ambassadors Diana Silvers and Ella Balinska and internationally renowned media artist Refik Anadol at the unveiling of his bespoke art installation in Tokyo: Unseen Intelligence, inspired from @Clé de Peau Beauté Science: Skin Intelligence
The global event hosted by Clé de Peau Beauté welcomed beauty experts from over 18 countries, along with brand ambassadors Ella Balinska and Diana Silvers.
This international gathering showcased the brand’s global reach and its ability to captivate audiences with its forward-thinking approach. By sharing their scientific achievements and artistic collaboration, Clé de Peau Beauté solidifies its position as an industry leader and innovator.
However, with great success comes great responsibility. Clé de Peau Beauté must ensure that its commitment to innovation and science-based beauty is not just a marketing façade but a genuine dedication to improving skincare for consumers. The luxury beauty segment is highly competitive, and customers are becoming increasingly discerning. Therefore, Clé de Peau Beauté must continue to push boundaries, delivering groundbreaking products and technologies that fulfill the expectations set by this recent unveiling.
@Clé de Peau Beauté’s Key Radiance Care collection, formulated with Skin Empowering Illuminator to boost Skin Intelligence: skin’s innate ability to recognize between positive and negative stimuli, and achieve optimal radiance.
