Convertible high jewellery: Fred x Emma Roberts proclaim freedom in every form

 

 

Your way, Your love spirit: FRED celebrates love with new Pretty Woman collection. The collection includes a dazzling array of cuff bracelets, broaches, rings and earrings that will set hearts aglow in myriad creative combinations.

Emma Roberts plays confident love.

FRED, the French jewellery brand owned by LVMH, has relaunched a new Pretty Woman collection of jewelry and high jewelry, a tribute to the cult movie. This bold declaration of love features the “heart within a heart” motif in rubellites and diamonds for the high jewelry pieces, and white and pink gold for the jewelry creations. To embody this new take on love, FRED chose actress Emma Roberts, the niece of unforgettable Pretty Woman star Julia Roberts.

This versatile ‘heart within a heart’ can submit to any momentary whim. Wear different sizes and lengths on top of each other, combine opposites to create different duos, dream up new trios or even more. Pretty Woman is ideal for stacking, for those who want to wear several pieces together like so many proofs and bonds of love.

Fred and Pretty Woman have had a very special relationship ever since the release of the movie directed by Garry Marshall.

“When our Rodeo Drive boutique in Beverly Hills received a visit in 1990 from the production team of the film Pretty Woman, who were looking for a jewelry piece for the leading actress, we had no idea that the ruby and diamond hearts necklace they chose would become such a special part of the movie, thanks to Julia Roberts’ legendary burst of laughter and Richard Gere’s elegance,” says Valérie Samuel, Vice-President and Artistic Director of FRED.

The iconic necklace was named after the movie that immortalized it and has inspired fresh reinterpretations over the years. With its “Your way, Your love” spirit, the new Pretty Woman collection proclaims freedom in every form: high jewelry that can be worn every day, mixing and matching to change looks, and endless ways to wear the pieces.

The 22 exceptional high jewelry pieces revisit the original necklace with diamonds and rubellites – precious gemstones in the tourmaline family said to open the heart chakra. With a pink magenta hue that morphs to purple depending on the light, the rubellite symbolizes the different facets of love.

The star of the collection is the Audacious necklace. With 554 diamonds and eight heart-cut rubellites, the necklace transforms into different jewels with seven detachable hearts that become earrings, a broach, a lapel pin or a sautoir. Pretty Woman Audacious necklace in white gold is paved with diamonds and set with 8 rubellites. The convertible necklace with 7 removable heart motifs is complemented by a long chain necklace, a pair of stud earrings, a lapel pin and a brooch in white gold and diamonds, giving you plenty of options.

With its 659 diamonds and 11 rubellites, the Fred Pretty Woman Glamourous necklace takes over 340 hours of craftsmanship to complete. The original necklace from the Pretty Woman film has also been reprised in a flow of hearts paved with 992 diamonds, with 17 beating rubellite hearts set inside.

Fred is fusing jewellery and streetwear: FRED & CLOT

Fred Samuel was not yet thirty when he opened his jewellery house in 1936 in Paris. By engraving his business card with the words ‘Moderne Joaillier Créateur’, he instantly declared his bold and pioneering style. His youth and visionary spirit spurred him to rewrite the traditional jewellery codes and collaborate with numerous artists. He designed jewels with an air of chic casualness that was radically new for the time. Among these was the Force 10 bracelet: considered the first sports jewel, and worn by women as well as by men, it has gone on to become a genuine icon.

This season, Valérie Samuel, artistic director and vice-president of FRED, continues this avant-garde tradition by fusing jewellery and
streetwear: “I gave carte blanche to Edison Chen and the CLOT label to get inspiration from the universe of Force 10 and create this clothing line. The style and sporting values of our iconic bracelet find a natural place in the streetwear fashion of CLOT and in Edison Chen’s urban and arty vision. In my opinion, his sense of daring chimes perfectly with the personality of my grandfather Fred Samuel and the spirit with which he imbues our Maison.”