Fendi presents men’s Spring/Summer 2024 collection in “FENDI Factory” setting in Florence, Italy.
Fendi Presents Men’s Spring/Summer 2024 Collection in “FENDI Factory” Setting in Florence; @Fendi Men Spring/Summer 2024 collection fashion show
Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, presented her elegantly utilitarian Spring/Summer 2024 Men’s collection at the innovative new FENDI Factory in the Tuscan hills.
Fendi, the renowned fashion house, unveiled its highly anticipated Spring/Summer 2024 Men’s collection in a captivating showcase set within the innovative new FENDI Factory located in the picturesque Tuscan hills. Spearheaded by Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, the collection served as both a tribute to the brand’s exciting new chapter and a nostalgic return to Florence, the city where Fendi’s rich leatherworking heritage began nearly a century ago under the guidance of Silvia’s grandmother, Adele Fendi.
Taking place in the atrium of the FENDI Factory, the men collection seamlessly fused the concept of the “corporate artisan” with the timeless elegance of Fendi’s craftsmanship. The runway exuded a distinct workwear vibe, featuring an array of silhouettes that paid homage to the labor-intensive trades. Notable elements included repurposed aprons as well as bags adorned with tools tattooed onto the leather. The show celebrated the art of proportion, showcasing shrunken ribbed body tanks paired with high-waisted suit trousers and knee-length dress shirts buttoned up to the elbow.
Embracing sustainability and innovation, the collection incorporated a variety of thoughtfully selected materials. Light summer wools and nettle fiber knitwear, dyed using natural pigments derived from acacia, juniper, henna, and poppy, added a touch of eco-consciousness. Additionally, woven paper textiles and silk continued the sustainable theme. Drawing inspiration from the traditional Italian art of basket weaving, the iconic FF ‘tweed’ pattern was woven into coated cotton and linen shirts, as well as a featherweight knit shearling coat. The trompe l’oeil effects showcased the masterful skills of Fendi’s artisans, with tonal jacquards, cotton floral embroidery, and contrasting tack-stitch motifs stealing the spotlight during evening wear. The color palette featured warm and comfortable neutral tones such as green, terracotta, and blue, in harmony with Fendi’s classic black, grey, beige, and white.
@Fendi Men Spring/Summer 2024 collection fashion show
@Fendi Men Spring/Summer 2024 collection fashion show
The accessories collection mirrored the show’s “corporate artisan” theme, offering a playful exploration of everyday items with Fendi’s signature touch. Woven baskets, jacquard lunch bags, and embroidered raffia bags added a whimsical yet utilitarian flair to the looks. Notably, Fendi collaborated with acclaimed architect Kengo Kuma for a unique project that merged Italian and Japanese influences. The collaboration resulted in the creation of Peekaboo, Baguette Soft Trunk, and FENDI Flow sneakers constructed using traditional waranshi paper, woven bamboo, birch bark, and Tusan olivewood—a true testament to the fusion of fashion and architecture.
Continuing the legacy of artistic excellence, the accessories designed by Delfina Delettrez Fendi, Artistic Director of Jewelry, showcased a delightful irreverence. Drawing inspiration from everyday elements found within the FENDI Factory, the pieces featured a playful twist. Locker key-shaped pendants, “Made in Fendi” dog tags, “StaFF Only” pins, and 1925 hoop earrings added a touch of charm and individuality to the collection.
Fendi’s Men’s Spring/Summer 2024 collection not only demonstrated the brand’s commitment to craftsmanship and innovation but also paid homage to its heritage and the city of Florence. By merging the worlds of workwear and luxury fashion, Silvia Venturini Fendi successfully crafted a collection that celebrated both the artistry of the “corporate artisan” and the future of fashion. The captivating showcase in the stunning FENDI Factory will undoubtedly leave a lasting impression on the industry, setting new standards for creativity, sustainability, and the intersection of art forms.
Fendi Presents Men’s Spring/Summer 2024 Collection in “FENDI Factory” Setting in Florence; @Fendi Men Spring/Summer 2024 collection fashion show / @LVMH luxury group
