David Yurman, the iconic American luxury jewelry brand, is doubling down on star power with its latest campaigns featuring global ambassadors Eiza González and Michael B. Jordan. This dynamic duo brings fresh energy and cultural relevance to the brand, marking a bold step forward for Yurman in an increasingly competitive luxury market.
photo: @David Yurman
Eiza González and the Sculpted Cable Campaign
Set against the mesmerizing curves of the Solomon R. Guggenheim Museum, David Yurman’s Spring 2025 Sculpted Cable campaign is a celebration of self-determination and artistry. Mexican actress and singer Eiza González headlines the campaign alongside longstanding ambassador Iris Law, embodying the essence of a modern woman forging her own path.
Shot by renowned luxury photographer Tyrone Lebon and film director Frank Lebon, the campaign draws parallels between the brand’s signature Cable design and life’s ever-evolving journey. The Sculpted Cable collection itself pays homage to David Yurman’s legacy while reinventing the brand’s DNA in a more fluid, wavelike aesthetic.
González, set to star in Guy Ritchie’s “Fountain of Youth” and “Ash” by Flying Lotus, describes her collaboration with David Yurman as deeply personal: “When I left my hometown to move to America to expand my career, it was a challenging leap of faith, but it was the best decision I’ve ever made. It is so important to design your future.”
photo: @David Yurman
Michael B. Jordan and the Chevron Collection
Meanwhile, Hollywood heavyweight Michael B. Jordan continues his partnership with David Yurman, fronting the brand’s Spring 2025 Chevron campaign. The campaign, set at the Franklin D. Roosevelt Four Freedoms Park in New York City, captures Jordan’s unwavering ambition and presence through striking contrasts of light and shadow.
Jordan, whose next film “Sinners” directed by Ryan Coogler is set for release in April 2025, embraces the Chevron motif’s symbolism of resilience and precision. Originally launched in 2007, the Chevron Collection mirrors the iconic Cable design but with a more structured, architectural feel, resonating strongly with the modern man.
“Michael’s unwavering confidence and authenticity, both in front of and behind the camera, reflect his strong work ethic and character,” says David Yurman President Evan Yurman. “Through this campaign, we hope to inspire our audiences to follow the same passion that Jordan does in shaping his destiny.”
The Bigger Picture: What This Means for Luxury Jewelry
David Yurman’s latest campaigns underscore the brand’s strategy of aligning itself with cultural icons who epitomize ambition, artistry, and authenticity. By enlisting Eiza González and Michael B. Jordan, the brand broadens its appeal to a younger, more diverse audience while reaffirming its legacy of craftsmanship and innovation.
The move also signals a growing trend in the luxury industry: the fusion of fine jewelry with storytelling that transcends mere aesthetics. As the competition among high-end jewelry brands intensifies, David Yurman is proving that heritage and modernity can coexist beautifully—especially when told through the lens of the right ambassadors.
