David Yurman Announces New York Flagship On 57th Street.
The remarkable three level entry way will welcome shoppers into the expansive three-floor boutique which will showcase the latest David Yurman collections.
Joan Smalls in the David Yurman Fall Winter 2018 Campaign, shot by Peter Lindbergh; photos: davidyurman.com
America’s premier jewelry designer David Yurman announced the opening of its New York flagship on 57th Street and Madison Avenue at 5 East 57th Street. The new flagship is scheduled to open its doors in the second half of 2019. For the American luxury brand with a growing global presence being at such a quintessential New York location feels like a natural fit, said Carol Pennelli, President of David Yurman.
Situated on Manhattan’s most luxurious corridor on 57th Street between 5th Avenue and Madison Avenue, the new David Yurman flagship will span more than 5,000 square feet.
“57th Street was a natural choice,” says David Yurman, co-founder and chief executive officer. “We are on one of the greatest shopping streets in the world – it attracts an international customer and is on par with the prestigious shopping destinations around the world.”
Overseen by Chief Creative Officer Evan Yurman, the store’s interior will reflect the company’s unique heritage—the Yurmans’ journey from art to jewelry—as well as its future with innovative technology incorporated into the client experience. The new space will also feature a curation of David Yurman product across all categories, including High Jewelry, Women’s, Men’s, Wedding and Watches.
David Yurman’s 57th Street flagship will be located at 5 East 57th Street, New York, NY 10022, currently occupied by a temporary CHANEL boutique. With the opening of the 57th Street location, David Yurman will be closing their current Townhouse store on Madison Avenue.
David and Sybil Yurman, shot by Peter Lindbergh; photos: davidyurman.com
David Yurman one-of-a-kind Artist Series Necklace with Chrysoprase and Diamonds, courtesy of David Yurman;
