In a dazzling collaboration that marries artistry with elegance, David Yurman, the epitome of American luxury jewelry, has announced its groundbreaking venture into the realm of men’s high jewelry with the debut of The Vault. Adding to the excitement, the brand has named the acclaimed actor and director Michael B. Jordan as its global ambassador, igniting anticipation for a campaign that promises to redefine the standards of sophistication and style.
@David Yurman
The Vault, a testament to David Yurman’s unwavering commitment to innovation, marks a new chapter in the brand’s storied legacy. Spearheaded by President and Chief Creative Officer Evan Yurman, this collection represents a harmonious fusion of design, engineering, and storytelling, pushing the boundaries of traditional craftsmanship to unprecedented heights.
With a nod to architectural marvels, mythological tales, and the wonders of nature, The Vault comprises a breathtaking array of 30 meticulously crafted pieces. From bold necklaces that command attention to intricately designed bracelets, rings, and cufflinks, each creation exudes a sense of timeless allure and sophistication.
The visionary designs of The Vault are brought to life through a symphony of gemstones, meticulously selected for their rarity and exceptional quality. Employing techniques inspired by the world of high watch-making, David Yurman’s artisans have transformed these precious stones into mesmerizing works of art, with bespoke cuts and illusion settings that captivate the imagination.
@Michael B. Jordan for David Yurman “The Vault” Men’s High Jewelry, Spring 2024 / @David Yurman
At the heart of The Vault lies a commitment to excellence, embodied by Evan Yurman’s relentless pursuit of perfection. Drawing upon two decades of design innovation and engineering expertise, he has assembled a team of master craftsmen, custom gem cutters, and visionary artisans to realize his creative vision.
“The Vault represents the pinnacle of our craft—a celebration of beauty, ingenuity, and the boundless possibilities of fine jewelry,” remarks Yurman. “It is a testament to our enduring commitment to excellence and a tribute to the artisans whose dedication and skill bring these creations to life.”
To capture the essence of The Vault, David Yurman has enlisted the talents of Michael B. Jordan, whose multifaceted artistry and undeniable charisma embody the spirit of the collection. Directed and photographed by the renowned Tyler Mitchell and styled by Jason Bolden, the campaign transports viewers into a world of creativity and imagination—a testament to the transformative power of jewelry as a form of self-expression.
“The theme of this campaign is where all artists thrive to be: being your own person,” explains Jordan. “We all bring something different to the table; it’s what makes us unique. Working with David Yurman has given me the chance to work with artists to create something universal, classic and reimagined.”
