Haute Couture mobile phone – Dior phone touch: The Dior universe comes to life
A gem in the palm of your hand, an alter ego
The Dior phone is a real architectural gem, with complex and intelligent constructions: 99 pieces assembled by hand in a French workshop where the finest and most precious materials – sapphire crystal, steel, gold, diamond, mother-of-pearl – combine with the subtleties of inlaid work and fine jewelry. A technical feat on a par with the Dior caning motif chiseled in the signature sapphire crystal to produce an incredibly luminous effect. Caning, one of the house’s famous codes, is reminiscent of the Napoleon III chairs on which Monsieur Dior’s clients sat during his first show in 1947.
Browse the menus and applications to discover the House of Dior’s world and the unique atmosphere of 30 Avenue Montaigne; a moving stroll through history and time, from the fifties of Monsieur Dior to the present day. Even the Twitter, Facebook, Google, YouTube and Blogger icons are surrounded by a thin white line like the street nameplates in Paris.
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Each function has a surprise in store. Camera, video, gallery, animations: each icon immortalizes on Polaroid a moment in Monsieur Dior’s life. The creative studio, fitting sessions, the backstage buzz: a journey into the legend and magic of the collections.
Everything is symbolic, even the sound effects. Each ringtone and touch tone has been exclusively composed by an audio designer. The titles and the rhythms have been designed to evoke the spirit of Dior. Muguet, New Look, Tapis Rouge, Montaigne… an immersion in the very essence of the House of Dior and its legendary years. Dior phone touch is a real privilege for those who love Dior and luxury.
