Dua Lipa Blazes in YSL’s Fiery New Fragrance

 

@YSL Beauty LIBRE FLOWERS & FLAMES

Attention perfume aficionados! YSL Beauty has just unveiled its latest olfactory masterpiece, LIBRE FLOWERS & FLAMES, and it’s already setting hearts ablaze. This thrilling new fragrance is a daring addition to the iconic LIBRE collection, perfectly capturing the brand’s signature mix of edgy femininity and untamed passion.

Inspired by the desert lily—a flower renowned for its resilience in the harshest of environments—LIBRE FLOWERS & FLAMES embodies a spirit of fierce independence and fiery determination. It’s a scent designed for the bold and the fearless, those who embrace life with unbridled enthusiasm.

Crafted by the brilliant minds of Master Perfumers Anne Flipo and Carlos Benaïm, this fragrance reimagines the classic LIBRE structure with a sizzling twist. The stars of this perfume are two exotic accords: a unique desert lily accord and a sun-kissed coco palm flower accord, created exclusively for YSL Beauty. These warm, spicy notes mingle effortlessly with the radiant heart of tuberose and orange blossom absolute, creating a scent that’s as captivating as it is powerful.

And who better to front this fiery new fragrance than YSL Beauty’s global ambassador, the inimitable Dua Lipa? Known for her bold style and unapologetic self-expression, Dua perfectly embodies the spirit of LIBRE FLOWERS & FLAMES. The campaign, set against the dramatic backdrop of the Moroccan desert, captures her holding a desert lily as the sun sets in a blaze of colour—an image that speaks to the fragrance’s theme of blazing one’s own trail.