2023 Breast Cancer Campaign: A Beautifully United Effort to End Breast Cancer

For more than 30 years, The Estée Lauder Companies’ Breast Cancer Campaign has been dedicated to advancing the possibility of a breast cancer-free world for all. This October, The Estée Lauder Companies (ELC) honors Breast Cancer Awareness Month by launching The Campaign in support of the global breast cancer community.

Breast Cancer Awareness Month is not just about wearing pink ribbons and showing support; it’s about taking meaningful action to make a real difference. The Estée Lauder Companies (ELC) understand this better than anyone, as they launch their 2023 Breast Cancer Campaign, beautifully united in the pursuit of a breast cancer-free world for all.

For over 30 years, The Estée Lauder Companies’ Breast Cancer Campaign has been a beacon of hope and action in the fight against breast cancer. It’s not just a month-long initiative; it’s a year-round commitment to supporting the global breast cancer community. As the largest corporate social impact program at ELC, The Campaign represents a cornerstone of their investments in women’s advancement, health, and education.

The Campaign has always been at the forefront of supporting women in science, research, and medicine. ELC has consistently funded numerous grants and programs worldwide, thus accelerating opportunities for women in STEM fields. This initiative embodies the company’s deep-rooted belief in the potential of women as leaders in the quest to end breast cancer.

Founded by Evelyn H. Lauder in 1992 with the iconic Pink Ribbon, The Campaign pioneered the cause when breast cancer was seldom discussed openly. It sought to raise awareness and tackle stigmas surrounding women’s health. This groundbreaking approach sparked a global movement with a shared mission to create a breast cancer-free world for everyone.

Together with The Estée Lauder Companies Charitable Foundation (ELCCF), The Campaign has funded over $118 million globally for life-saving research, education, and medical services. Of this, more than $93 million has been dedicated to medical research grants through the Breast Cancer Research Foundation (BCRF), which was also founded by Evelyn Lauder in 1993. BCRF is The Campaign’s principal non-profit partner, committed to advancing the most promising research to eradicate breast cancer.

In celebration of The Campaign’s 30th Anniversary in 2022, ELCCF pledged a generous $15 million over five years to BCRF. This funding will support groundbreaking research aimed at reducing breast cancer disparities and improving outcomes. The study will focus on the intersection of social determinants of health, comorbidities, and the biology of breast cancer in Black women, with the potential to have a global impact in reducing disparities.

The actions taken in 2023 by The Campaign are:

Global Support: The Campaign will back over 60 organizations worldwide, addressing the diverse needs of local communities.

Chinese Anniversary: It will celebrate the 20th Anniversary of The Breast Cancer Campaign in China, including illuminating No.1 Wai Tan Yuan, Shanghai.

Disparity Focus: The Campaign will tackle disparities that exist throughout the breast cancer landscape.

Research and Fellowships: Funds will be allocated for medical research and fellowships globally.

Medical Resources and Services: The Campaign will support access to mammograms and screenings for vulnerable groups with limited healthcare access.

Support and Counseling: It will provide support, therapy, and counseling programs.

Education Initiatives: The Campaign will host events to advance education on breast health, engaging key opinion leaders and experts, encouraging advocates for breast health worldwide.

Social Media Engagement: An Instagram call-to-action will be launched on October 1st using #TimeToEndBreastCancer to engage audiences and raise funds for BCRF.

Brand Engagement: ELC’s brands, such as AERIN, Clinique, Estée Lauder, Jo Malone London, and others, will contribute to BCRF and local cancer-focused organizations through product sales or donations.

Global Awareness: Iconic buildings, monuments, and landmarks worldwide will illuminate in pink to raise awareness.

William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc., emphasizes the company’s commitment to the cause, saying, “Our passionate employees, consumers, and partners have united to advance possibilities for those affected by this disease. Together, we will continue powering progress, until we realize my mother’s vision of a breast cancer-free world for all.”

As the most commonly diagnosed cancer worldwide, breast cancer continues to pose a significant threat to the lives of countless individuals. It is in this context that The Estée Lauder Companies’ unwavering commitment to ending breast cancer stands as a powerful beacon of hope and a symbol of the progress we can make when we come together. The fight against breast cancer is ongoing, but with the dedication and support of initiatives like The Campaign, we draw closer to a world where breast cancer is no longer a life-threatening disease.