Estée Lauder teams up with Manchester United to engage extensive fanbase in China.
@Estée Lauder
In a surprising and exciting twist, the world of beauty is set to collide with the thrilling realm of football as Estée Lauder and Manchester United join forces to conquer new territory – China and the Asia Pacific region. Yes, you read that right! The renowned beauty brand and the globally celebrated football club are teaming up to engage the extensive fanbase in a groundbreaking and first-of-its-kind partnership.
Disruption is at the heart of Estée Lauder’s ethos, and this audacious move is no exception. As they delve into the world of sports, they are bringing their high-performing products to a whole new community of sports enthusiasts who demand nothing less than peak performance in every aspect of life. Beauty and sports, a match made in heaven? It’s about to become a reality!
Launching in Summer 2023, the inaugural campaign will feature none other than the stars of Manchester United’s first team, including the formidable Marcus Rashford, the dynamic Luke Shaw, the promising Alejandro Garnacho, and the seasoned Raphaël Varane. Brace yourself as beauty meets sports, and dynamic social storytelling around the wonders of recharging the skin takes center stage across Manchester United’s social platforms, with a reach of over 250 million in China alone.
“Mrs. Estée Lauder’s bold vision, creativity, and innovation continue to inspire us to break barriers and explore uncharted territories,” says Justin Boxford, Global Brand President, Estée Lauder, with an air of excitement. “Our collaboration with the world’s most popular football team is a game-changer, and we are thrilled to expand Estée Lauder’s horizons and reach new audiences of male consumers in a way that is unexpected and groundbreaking.”
The unlikely partnership between Estée Lauder and Manchester United may raise a few eyebrows, but it’s a meeting of minds with incredible heritage and generations of loyal fans across the globe. Both brands share a commitment to delivering peak performance, whether it’s through their products or on the exhilarating playing field.
Now, you might be wondering what exactly will be at the heart of this beauty and football fusion. The spotlight is on none other than Estée Lauder’s industry disruptor, the beloved Advanced Night Repair Serum. This skincare gem has taken the world by storm, captivating hearts and skin alike. Master multi-tasker, the Advanced Night Repair performs like 7 serums in 1, and it boasts an exclusive ingredient, Tripeptide-32, that optimizes the skin’s own rhythm of daytime protection and night-time repair. With just one dropper in the morning and evening, you’ll reveal energized, refreshed, and hydrated skin that’s ready to take on anything life throws your way.
“Estée Lauder is a globally renowned and trusted brand, and we are thrilled to be partnering with them in China and Asia Pacific,” shares Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships. “As one of the most followed sports teams in the world, we understand the importance of educating fans on a healthy lifestyle, and skincare is a vital part of that journey. Just like our athletes prepare for a match with regular training rituals, healthy skin requires a consistent and effective regimen. Advanced Night Repair serum provides the overnight preparation our fans need to wake up looking refreshed and ready to conquer the day. We can’t wait to share the power of this serum and encourage our fans to embark on their skincare journey with us.”
Estée Lauder and Manchester United are about to embark on an epic adventure to conquer the hearts of football fans and beauty enthusiasts alike in China and beyond. As they bring together the world of beauty and sports, get ready to witness the magic of Advanced Night Repair Serum, a product that’s as iconic as Manchester United’s victories on the pitch. Together, they are set to captivate the world with the power of peak performance – whether it’s in the realm of football or the realm of skincare. Get ready to celebrate beauty and football like never before!
