Colombian football star Radamel Falcao – often dubbed “the world’s best striker” is joining the lineup of the Hublot’s ambassadors, including Maradona, Usain Bolt, and the NBA legend Kobe Bryant. The Swiss luxury watchmaker and Falcao decided to pursue together major operation in Colombia directly sponsored by the United Nations. A portion of sales from each Hublot Falcao watch sold will go towards families living in terrible conditions in the Grand Lagoon of Santa Marta, Falco’s birth town.