The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show like Geneva Motor Show. The Aston Martin Lagonda stand will be busier than ever. Aston Martin Lagonda all-terrain concept makes global debut at Geneva.
First glimpse of Aston Martin’s first production model driven by zero emission powertrain technologies; photo: aston martin
The 89th Geneva Motor Show runs from 5 March to 17 March 2019.
“Historically Geneva has always been good for us – the buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable – so it’s fantastic to return to the scene of such great success with another world debut,” said Andy Palmer, Aston Martin Lagonda President and Group CEO.
The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market.
Joining the Lagonda All-Terrain Concept will be examples of Aston Martin’s three core series production sportscars: Vantage, DB11 AMR and DBS Superleggera. Two of these cars are the work of Aston Martin’s bespoke personalisation service, Q by Aston Martin. Inspiration has been taken from the high performance of motorsport for its Geneva Show Vantage. Finished in Q by Aston Martin’s exclusive searing ‘Cosmos Orange’ paintwork and featuring a dazzling array of interior and exterior carbon fibre detailing together with orange graphics and matching anodised interior switches, it perfectly expresses the Vantage’s innate dynamism and racing DNA.
Q by Aston Martin DBS Superleggera explores dark Gothic themes.
Painted with Q by Aston Martin exclusive ‘Numinous Pearl’ with Q Collection Black Tinted Carbon Body Pack, Satin Black and Satin Bronze 21” forged ‘Y’spoke wheels and smoked tail lamps the 715bhp Super GT exudes maximum menace. Inside a combination of Triaxial Weave carbon fibre, Black Metallic and Bitter Chocolate Aniline Leather upholstery reinforce that message.
Aston Martin’s exclusive lifestyle programme offers guests unparalleled access to world-class events in 2019.
Aston Martin’s 2019 season of luxury lifestyle events promises to be the best yet, providing guests with the opportunity to enjoy unparalleled access to world-class events at home and abroad.
Art of Living by Aston Martin is the brand’s luxury lifestyle programme, created for those who want to live life the Aston Martin way, indulging in curated lifestyle experiences in areas such as travel, haute cuisine, sport, fashion and culture.
The season begins in February with the popular ‘Hokkaido on Ice’, which sees guests travel to the Tokachi International Circuit in Japan to learn how to find the limit of an Aston Martin sports car on snow and ice alongside specialist Aston Martin driving instructors, before unwinding in a hot spring.
