High-end French department store Galeries Lafayette moves to 60 Avenue des Champs-Elysées in Paris. With 6,500 sq.m. – the largest retail space on the avenue – this new address aims to offer local and international visitors a one-of-a-kind, more intimate and responsive department store model.
Galeries Lafayette also launches a conversational app called Personal Stylist 2.0 and a smart hanger which was patented by the company.
This new luxury store concept, which is both disruptive and steeped in history, allows Galeries Lafayette Group to combine two iconic brands, ‘Galeries Lafayette’ and ‘Champs Elysées’, which enable the high-end department store to promote a certain French ‘Art de Vivre’ and contribute to the revival of the world-famous avenue.
“Like its architecture, the new store is utopian and pragmatic. It connects our cosmopolitan, responsible customers with all the best, boldest, most liberated, and most generous products our epoch has to offer,” said Philippe Houzé, Executive Chairman Galeries Lafayette Group.
Danish architect Bjarke Ingels and his firm BIG (Bjarke Ingels Group) designed a unique layout for this store that enables the easy flow of visitors between indoor and outdoor spaces and encourages people to wander over the store’s four highly inter-connected floors and explore the spaces devoted to shopping, restaurants, and performances.
The flagship offers a highly curated assortment – a combination of must-have brands and iconic products, labels previously unavailable in France or bricks-and-mortar stores, limited editions and special collaborations, all displayed in mixed, multi-category spaces. The ground floor is an immersive and event-full space with pop-up stores and a beauty area. The first floor features the fashion of the moment, with the latest trends and emerging brands, while timeless luxury brands and creative labels are on the second floor. The basement food court rounds out the offering with an original selection of groceries and eateries.
The customer’s shopping journey is further enhanced by two digital services developed and patented by the company: the“Personal Stylist 2.0” app, which invites customers to book an appointment and discuss their needs with their chosen advisor, and the“smart hanger”, which allows visitors to instantly obtain information about a product and its availability.
Galeries Lafayette supports the Paris Foundation’s restoration of the Champs-Elysées fountains.
Galeries Lafayette is currently contributing to the avenue’s revamp by supporting the restoration of the Rond-Point des Champs-Elysées fountains. The fountains, which were first created in 1863 par Jean-Charles Alphand under Baron Haussmann’s instruction, were badly damaged during the celebrations that followed France’s World Cup victory in 1998. Now they spring back to life with six contemporary art works designed by Ronan and Erwan Bouroullec.
Eataly Paris Marais, the Italian marketplace, will open its doors on April 12th
The Galeries Lafayette group, which has an exclusive franchise agreement to operate the Eataly brand in France, will open its first Italian marketplace in the heart of the Marais district in Paris, on Friday, April 12th, 2019.
Located at 37 rue Sainte-Croix de la Bretonnerie, Eataly Paris Marais will offer the best of Italian gastronomy in the capital. Following the company’s philosophy, the vibrant Italian marketplace combines a restaurant, food counters, and a cooking class, offering customers the opportunity to taste, buy and learn about Italian products and gastronomy. Located in a unique and singular environment, the Galeries Lafayette group is taking part in the transition towards healthier and more sustainable food.
Focused on providing high quality, sustainable products for all, Eataly is the largest Italian retail and dining experience in the world, transforming the way consumers experience food, beverage and culture. Since the opening of FICO Eataly World in Bologna, new stores have sprung up in major cities across the globe, including Las Vegas at the end of 2018. The London store will open in 2020, with Toronto, Dallas, Kuwait and Verona all set to follow.