Gender Neutral Millennial Pink: A new approach to timekeeping by Garage Italia x Hublot

 

Pink – this pink – expresses a gentle, inclusive and confident approach to life. The new Big Bang Millennial Pink, available with two straps, sets the tone: made from modern, lightweight aluminium, a unisex and monochrome material, anodised, satin-finished and through-tinted millennial pink.

Hublot is particularly proud of the luxury watchmaking maison’s ability to innovate and to be different. This new 2020 BigBang Millennial Pink that co-created with Lapo Elkann from Garage Italia sits perfectly within this pioneering vision.

This new Big Bang from Hublot, christened Millennial Pink, is designed in collaboration with Garage Italia and Lapo Elkann.According to the Swiss luxury watchmaking manufacture, Millennial Pink is “more than a watch, it is a state of mind. Gender Neutral.”

For some, it is powder pink or pastel; for others, a subtle blend of beige and salmon, apricot and grapefruit. Intriguing and undefinable, Millennial Pink takes its place today as a pink which is not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation. This special hue marks a seismic shift that will change the status quo: established traditional values are being reconsidered through a lens of positivity.

Its 42-mm case sets the tone: made from modern, lightweight aluminium, a unisex and monochrome material, anodised, satin-finished and through-tinted millennial pink. This technical feat has been made possible thanks to research undertaken by Hublot’s engineers. This highly specific colour is obtained by anodisation, a process which both protects and decorates a part, and which has the advantage of giving the case and its components the desired pastel shade combined with remarkable resistance to scratches and impacts. Its proportions ensure it sits perfectly on any wrist. Gender Neutral. The Unico chronograph manufacture movement, boasting a 72-hour power reserve, has a chronograph mechanism on the dial side and a column wheel.

“Our expertise in materials technology has enabled us to create a unique colour for this watch, Millennial Pink, symbolic of the world available to us, in its constant state of flux,” explained Ricardo Guadalupe, CEO of HUBLOT.

“At Garage Italia, we want to be part of a world where the character of every person is defined by their love of life and their inclusivity, rather than by their power or their superiority. More than simply a product, we want to create something which represents a positive change.” – Lapo Elkann, FOUNDER & CREATIVE CHAIRMAN of GARAGE ITALIA.