For Spring Summer 2012 campaign, Prada re-modelled actor Michael Pitt as a Golden Age of Hollywood studio icon in a striking series of performative portraits.
Shot by world-renowned fashion and portrait photographer David Sims, the images of the Prada Spring/Summer 2012 menswear campaign are presented in rich tones and deeply saturated colours echoing 1950s studio portraiture, and subtly referencing the celluloid iconography of the womenswear campaign.