Gucci Valigeria Paris: A New Competitor for Classic Trunk and Travel Bag Makers

Gucci is constantly on the wave: The House introduces the first Gucci Valigeria store at 229 Rue Saint-Honoré, Paris.

As Gucci’s journey continues in the world of travel, the Gucci Valigeria selection makes its debut in the first dedicated store at 229 Rue Saint-Honoré, Paris, France. 

As Gucci continues to venture into the world of travel with the Gucci Valigeria selection, it certainly presents itself as a strong competitor for classic trunk and travel bag makers.

When it comes to luxury fashion, few brands can rival the timeless appeal and reputation of Gucci. The Italian fashion house has been a pioneer in the industry for over a century, constantly reinventing itself to remain relevant in a rapidly changing market. Now, Gucci has set its sights on the world of travel with the introduction of its first dedicated Gucci Valigeria store at 229 Rue Saint-Honoré in Paris, France. The store draws inspiration from the Belle Époque era and exudes an elegant vintage railway carriage ambiance, providing the perfect backdrop to showcase the curated selection from the travel offering.

The Gucci Valigeria selection marks a significant milestone for the brand, showcasing its century-old luggage heritage and offering a wide range of travel pieces for both men and women. The collection includes items from the iconic Gucci Savoy line, paying homage to the brand’s founder, Guccio Gucci, and the historic London hotel, The Savoy, where he drew inspiration to establish his own luggage atelier in Florence.

The new store provides a bespoke experience for its discerning clientele. Customers can consult with a Client Advisor who will tailor a selection of items from the Gucci Valigeria and lifestyle collection based on their unique needs and preferences.

One of the central figures in the Gucci Valigeria campaign is the award-winning actor and Global Brand Ambassador, Jungjae Lee. In a series of captivating visuals, he embarks on a journey to The Savoy, the place that ignited Guccio Gucci’s creative spark. The campaign not only celebrates the brand’s history but also showcases how it has evolved over the years to craft ingeniously designed luggage. The imagery features pieces from the heritage-infused Gucci Savoy line, which incorporates the GG monogram and the Web design, as well as the modern Gucci Porter selection created in collaboration with FPM Milano.

The Gucci Valigeria collection emphasizes the brand’s belief that luggage is more than just a container of things; it is a symbol of the magic of travel and the creative force that started it all.

Guccio Gucci’s encounter with the international jet set at The Savoy inspired him to establish his leather goods shop in 1921, specializing in ‘valigeria Inglese’ or English luggage. Today, the brand revisits this founding narrative through Gucci Valigeria, offering a diverse range of travel essentials, including trolleys, suitcases, duffle bags, trunks, hat boxes, and beauty cases.

At the heart of the collection is the Gucci Savoy line, a tribute to the hotel where Guccio Gucci’s journey began. The pieces feature iconic codes such as the GG monogram and the Web. Complementing the Savoy collection is the aluminum hard-sided Gucci Porter line, which includes Bank trolleys and vanity cases created in partnership with the Italian luxury luggage-maker, FPM Milano. This collaboration represents the brand’s commitment to craftsmanship and innovation.