Guerlain teamed up with Brittany Black Bee Conservatory. Guerlain’s video spotlights the remarkable know-how and engagement of the Ouessant beekeepers.
The island of Ouessant, off the coast of Brittany in western France, boasts one of the purest ecosystems in the world. Designated a “biosphere reserve” by UNESCO, the island is home to the Apis Mellifera Mellifera, a native species of black bee. The honey made by these bees is so perfect that it is used as the benchmark for all the other honeys used in the Guerlain Abeille Royale luxury range.
In 2010, Guerlain reached out to ACNAB, the Brittany Black Bee Conservatory, to propose aid in protecting this species and preserving the uniquely rich Ouessant ecosystem. Guerlain set up a sustainable development philanthropy program to help fund beekeepers, promote and communicate the importance of their work, and provide legal support to better protect the bees. In 2013, the initiative earned Guerlain a special award for sustainable development- oriented corporate philanthropy from France’s Environment Ministry.
Guerlain has confirmed its long-term commitment in 2014, renewing support for ten years and producing a short video that spotlights the remarkable know-how and engagement of the Ouessant beekeepers. This exceptional partnership will help sustain a unique “grand cru” honey that has become the active ingredient in Guerlain Abeille Royale repair and regenerating skincare cream.
The ten-year renewal of Guerlain’s support for a sustainable development partnership with the Brittany Black Bee Conservatory ensures protection of a unique element of the world’s natural heritage. At the same time, this initiative guarantees sustainable sourcing of exceptional natural ingredients used in Guerlain beauty products.
