Hennessy Steps Onto The Basketball Court

Hennessy Takes the Court: A Slam Dunk at Selfridges London.

From August 12 to September 1, 2024, Selfridges London is transformed into a basketball lover’s paradise, courtesy of Hennessy. The iconic cognac brand has teamed up with the NBA to bring the excitement of the game to The Corner Shop, where fashion, sports, and spirits collide in a unique experiential space.

The Spirit of the Game

As basketball season heats up, Hennessy and the NBA are dropping their fourth round of limited-edition bottles. These special releases include the Hennessy V.S Asphalt cognac, V.S.O.P cognac, and an X.O cognac presented in a lacquered case inspired by the hardwood courts of the NBA. But that’s not all—fans can show their team spirit with exclusive bottle sleeves featuring logos from teams like the Los Angeles Lakers, Dallas Mavericks, and Brooklyn Nets.

Score Big with Style: Mitchell & Ness x Hennessy x NBA Collection

For those looking to make a fashion statement, the event showcases an exclusive capsule collection from Hennessy, the NBA, and sportswear legend Mitchell & Ness. This limited-edition collection, available only at The Corner Shop, features sleek basketball jerseys that can be personalized on-site, making it a must-have for style-conscious fans.

Game On: Court Challenges and Cocktails
The fun doesn’t stop at shopping. Visitors can step onto the court and test their skills in a one-minute shoot-out challenge, where top scorers earn a coveted spot on the leaderboard and a chance to win a Hennessy X.O NBA limited-edition cognac. For those who prefer to watch the action, the Hennessy Players’ Lounge offers a perfect retreat with a menu of refreshing cognac-based cocktails. And don’t miss the Henny Cam, scanning the crowd for the best-dressed fans—because style is as much a part of the game as skill.

Join the Action
Whether you’re a basketball enthusiast, a fashion aficionado, or just in it for the Hennessy, this is an event you won’t want to miss. Hennessy x NBA at The Corner Shop is a slam dunk, blending the worlds of sports, luxury, and entertainment into an unforgettable experience. Game on!