Unique Customisations: This beautiful series of drivable art represents a marriage between automobiles and fashion.
Aston Martin’s exclusive range of luxury sports cars can be enhanced in many ways. Q by Aston Martin, the gold standard of bespokeautomobile manufacturing, teamed up with the Beverly Hills boutique owner of House of Bijan on a striking one-of-a-kind DBS Superleggera.
There are two distinctive services, Q by Aston Martin-Collection and Q by Aston Martin-Commission. Henry Cozon, Senior Manager at Q and VIP Sales explains the system. “The Q Collection offers a range of exclusive off-the-shelf options that are available at the point of ordering a car and don’t require an additional build lead time,” he says. These might be paint and leathers from the exclusive Q collection range, or perhaps an additional carbon fibre tailored detailing, some of which can also be specified as a Q Accessory after production. This is therefore a flexible service and extremely popular with customers, with as many as a quarter of the Aston Martin cars featuring some element of Q. “Aftermarket Q Accessories is something we plan to develop further as there is definitely a strong market for this,” Cozon continues.
Q by Aston Martin-Commission takes personalisation to an entirely new level. Here, clients can build their very own individual Aston Martin sports car, taking a journey that involves a close collaboration with the design team. Commission projects are often complex to create and are accordingly agreed prior to production. “These cars are truly bespoke,” Cozon says. “They are fully customised to the desires of the customer. As such, of course, they carry a longer build lead time, but the end results are spectacular.”
Working closely with Executive Vice President and Chief Creative Officer of Aston Martin Lagonda, Marek Reichman, House of Bijan’s Nicolas Bijan has specified a unique car that deploys Q by Aston Martin’s many skills. The most striking element is, of course, the paintwork. The car’s signature “Bijan Yellow” hue was especially created to match the colour used throughout the Bijan fashion empire. The DBS’s sculpted bonnet is further enhanced by a subtle “Ghosted” paisley pattern, visible at certain angles, which was created by the hand application of fine glass flakes in the top coat of lacquer.
The Bijan logo has been treated as a decorative pattern on the Aeroblade II fixed rear spoiler and also features on the DBS Superleggera’s flanks alongside the carbon fibre vehicle badge. The Aston Martin wings badge is also finished in carbon fibre, while a bold yellow pinstripe detail accents the carbon fibre bonnet and fender louvres.
Inside, Bijan Yellow stitching is used in the Phantom Grey leather seats, alongside the alligator leather seat, door and arm rest inserts. Thanks to Bijan’s trusted suppliers, Aston Martin’s team was able to ethically source the alligator hide and use this material for the first time in an Aston Martin. Additionally, Bijan foil motifs — 150 in total, each applied by hand — are set into the Piano Black trim inlays, while there’s also a yellow enamel fill on the Q buckle badge.
Bijan’s customers will not only see the car outside 420 Rodeo Drive, they will also get the opportunity to acquire this exclusive specification through Q by Aston Martin, either in signature yellow or in their own choice of colour.