In the world of luxury timepieces, innovation is king. And Hublot, never one to settle for tradition, has just served up an ace with its latest release: the Big Bang Unico Novak Djokovic. Limited to just 100 pieces, this watch is more than just a tribute to the tennis GOAT—it’s a full-blown horological manifesto. Think sustainability, cutting-edge materials, and a design that smashes convention harder than one of Djokovic’s legendary backhands.
photos: @Hublot Big Bang Unico Novak Djokovic
A Piece of the GOAT—Literally
Ever wanted to own a piece of sports history? Hublot has made it possible. The Big Bang Unico Novak Djokovic integrates 25 HEAD racquets and 32 Lacoste polos (yes, actual match-worn polos) from Djokovic’s 2023 Grand Slam-winning season into its case and bezel. By crushing the racquets and cutting the shirts to precise specifications, Hublot’s engineers created a unique composite infused with epoxy resin, quartz powder, and glass veil. The result? A watch that’s as light as a tennis ball but built to withstand even the most intense five-setter.
The Lightweight Heavyweight
Hublot’s obsession with weight reduction goes beyond materials. The Big Bang Unico Novak Djokovic weighs just 49.5 grams, achieved through a combination of high-tech engineering and strategic material choices. The fully skeletonized dial, Peek Carbon container, and Gorilla Glass crystal (a first in watchmaking) all contribute to an ultra-light feel without compromising durability. Even the movement—a reworked version of Hublot’s in-house Unico calibre—has been optimized with aluminum components, shaving off an extra 6.1 grams. Because in both tennis and watchmaking, every gram counts.
photos: @Hublot Big Bang Unico Novak Djokovic
Sustainability on the Wrist
Hublot isn’t just pushing boundaries in materials—it’s also redefining what sustainability means in luxury watchmaking. By repurposing Djokovic’s old equipment, the brand is embracing a more circular approach to production. Instead of mining new materials, Hublot is transforming sports memorabilia into functional, high-end craftsmanship. It’s a fresh take on upcycling, proving that sustainability and luxury can (and should) go hand in hand.
Design Details That Serve an Ace
For fans of Djokovic and Hublot alike, this watch is packed with thoughtful details. From the yellow chronograph pusher (a nod to the fuzzy yellow tennis ball) to the curved bezel screws that mimic its shape, every inch of the watch celebrates the sport. The Novak Djokovic logo appears on both the seconds hand and the oscillating weight, a constant reminder of the champion’s relentless pursuit of greatness. And to top it all off, the watch comes with four interchangeable straps, including a Velcro sports strap and even an elastic sweatband—because why not?
The Big Bang Unico Novak Djokovic isn’t just a watch; it’s a statement. It celebrates the fusion of sports and haute horology, proving that luxury watches don’t have to be stuffy or predictable. Whether you’re a hardcore Djokovic fan, a watch collector, or just someone who appreciates innovation, this timepiece is a masterpiece of engineering and design. With only 100 pieces available, it’s safe to say this one is heading straight for the collector’s court.
Final Score? Hublot: 1. Boring watches: 0.
